The conceptual framework illustrates the relationship among the variables. The demographic profile contains the age, gender and income. The second part includes the frequency of visits to Rose & Grace and the last is the perceptions of the respondents on the effectiveness of Rose & Grace’s social media account. This is to determine the significant relationship between the demographic profile and the perceptions of the respondents. The illustration above also determines the significant difference between the perceptions of the respondents when grouped according to age, gender and income. The second factor that can affect perceptions of the respondents is the frequency of visits to Rose & Grace. This will determine the perceptions of the respondents
