THE NICHE MARKET: INCENTIVE TRAVEL IN BELGIUM
Market overview
After further research on the corporate travel industry, we discovered a niche market steadily growing in Belgium; the incentive corporate travel market. This part offers insights into the Belgian incentive travel market, and presents related matters and considerations to address in order for Roomex to capitalize on it.
It is measured that around 23% of Belgian companies with sales figures of more than 620,000 Euro use incentive travel. Grounded on approximately 32,000 companies matching these criteria, this represents around 7,360 Belgium and Luxembourg based companies use incentive travel. Moreover, like stated previously, this market is steadily growing in Belgium with an Expected …show more content…
Their responses are shown below. Again its is crucial fro Roomex to match all those requirement in order to be successful in this niche market. Quality of service and professionalism are the most important attributes for Roomex to have, followed by originality and price.
At the light of this extensive research on the niche market of incentive corporate travel; which is in many point different of the whole corporate travel industry in Belgium. We are confident to not recommend Roomex to enter in it in the near future. Indeed, even if it is a promising market, which might be access by Roomex in the distant future, at the moment, Roomex does not have the tools and structure in order to enter in this specific market. Indeed, this really specific market needs the development of an adapted product by Roomex in order to fulfil its needs. Moreover, the communication as well as the strategy implemented would need to be changed in order to enter effectively in this niche market. Therefore, for the moment, we recommend Roomex to only target and access the corporate travel industry, a market that they know really well thanks to their previous experience in Ireland and
Market overview
After further research on the corporate travel industry, we discovered a niche market steadily growing in Belgium; the incentive corporate travel market. This part offers insights into the Belgian incentive travel market, and presents related matters and considerations to address in order for Roomex to capitalize on it.
It is measured that around 23% of Belgian companies with sales figures of more than 620,000 Euro use incentive travel. Grounded on approximately 32,000 companies matching these criteria, this represents around 7,360 Belgium and Luxembourg based companies use incentive travel. Moreover, like stated previously, this market is steadily growing in Belgium with an Expected …show more content…
Their responses are shown below. Again its is crucial fro Roomex to match all those requirement in order to be successful in this niche market. Quality of service and professionalism are the most important attributes for Roomex to have, followed by originality and price.
At the light of this extensive research on the niche market of incentive corporate travel; which is in many point different of the whole corporate travel industry in Belgium. We are confident to not recommend Roomex to enter in it in the near future. Indeed, even if it is a promising market, which might be access by Roomex in the distant future, at the moment, Roomex does not have the tools and structure in order to enter in this specific market. Indeed, this really specific market needs the development of an adapted product by Roomex in order to fulfil its needs. Moreover, the communication as well as the strategy implemented would need to be changed in order to enter effectively in this niche market. Therefore, for the moment, we recommend Roomex to only target and access the corporate travel industry, a market that they know really well thanks to their previous experience in Ireland and