Roomba Essay

2935 Words Apr 1st, 2012 12 Pages
LAUNCH OF iROBOT ROOMBA IN INDIA

BASED ON MARKET SURVEY CONDUCTED IN THE YEAR 2009. LAUNCH OF iROBOT ROOMBA IN INDIA

Based on Market Survey conducted in the year 2009.

Navi Mumbai

Prepared by
Group5

Table of contents Page no.
Executive summary…………………………………………………5

Introduction………………………………………………………….6 Company profile……………………………………………………………..6 Features of iRobot Roomba …………………………………………………6

Environmental Analysis (SLEPT Analysis)………………………….7 Socio-cultural analysis………………………………………………………...7 Legal analysis………………………………………………………………….8 Economic
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India’s youthful demographic profile will further enhance this trend.

According to latest government statistics national literacy is around 64.84%.
Female literacy is around 53.63%, male literacy is around 75.67%.It is estimated that rate of increase in literacy will be more in rural area than in urban.

iRobot’s unique educational outreach program is designed to inspire elementary and high school students to choose careers in the robots industry (which is not that effective in India) and become the robocists of tomorrow.

House hold product spending of Indian market is well below the international standard so there is lot of scope for the market to grow, so cleaning robots being a revolutionary product can bring some change.

Demands for vacuum cleaners are very low due to national preferences for floor tiles rather than carpets and it also need lot of manual attention, and it occupies more space, but our robot will clean tiles as well as carpets, it don’t need that much manual support, and is very compact so there is good scope for the product.

In the social context, it seems that the company has a great opportunity since, analysis shows that the Indian target market is really in need of a new novelty items which can be used for cleaning work without manual efforts. In addition, it also indicates that

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