Rolex Watch Ad Analysis Essay

Improved Essays
Register to read the introduction… There are two parts of the Rolex Watch ad: the main color of the upper five sixths is dark colored and the bottom is dark green. In the above five sixths of the ad, the color gradually fades from the four corners to the words on the upper left. On the upper left, there are seven rows of words: the first six rows are the interview of the man, and the last row is the advertising slogan. The man with short hair folds his arms, smiling, looking towards the lens camera on the right hand side. He is wearing a gray anorak jacket, and wearing a Rolex Watch on his left hand. Under his right arm there is a coil of blue and white climbing rope. In front of the background, a silver round shaped Rolex Watch is on the left bottom. The watch links are connected with oblong blocks. There are twelve even numbers that lap around the watchcase, and are separated by inverted triangles. There are sixty minute marks and twelve geometric shapes around the white dial. An inverted triangle is on the top of the middle of the watch; two rectangles mark the quarter of an hour. There are four different shaped hands behind the glass: the hour hand has two bars with an object like a Mercedes–Benz logo on the end of the bars. The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a …show more content…
In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full of experiences. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word “Into the Night” beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope

Related Documents

  • Decent Essays

    Importance Of Handbags

    • 808 Words
    • 4 Pages

    2. Hermes: It is also belongs to Paris and known for its popular and stylish products. Since 1837, it is releasing many successful products like watches shoes etc. Matte crocodile birkin was their most expansive bag and its price was $20,000. 1 .Louis Vuitton: It is the No.1 brand of our list and known for its unique style and high standards.…

    • 808 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    One of those is the Timeless Love Stainless Steel Men 's Watch. This is a great way to say you love him with eleven diamonds located on the face and has a loving message from you on the backside of the watch. If the man in your life is a huge fan of John F. Kennedy then you might be interested in buying him the John F. Kennedy Half Dollar Presidential Collectible Men 's Watch. Your man can celebrate this inspirational man each time he looks down to see what time it is. These men 's watches are handcrafted in stainless steel and have 24K gold accents.…

    • 715 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Their complexion, garment and seating were off–white in color as well. They also have full eyes with perfectly arched eye brows, straight noses and thick lips. Nebsen’s left eye has dark eye liner while Nebet-ta’s both eyes have dark eye liners. Even though Nebet-ta’s neck seem longer than Nebsen’s, he is still a little taller than her. Their jewelry looks painted on with bronzish gold which seem to have a sheen and located on the wrist and neck of both Nebsen and Nebet-ta but only Nebsen has arm jewelry.…

    • 673 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The Cullinan II - Also known as the Lesser Star of Africa, is a rectangular cushion shape diamond weighing 317.40 carats and is currently set in the center of the Imperial State Crown of Great Britain. The Cullinan III - A pear shape weighing 94.40 carats originally set in the orb of Queen Mary's Crown. It is currently hanging from the Cullinan IV in a…

    • 1142 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    The head of the screw driver was 5/16 of an inch wide and had common wear marks. Afterward, I observed another flat head screw driver with a yellow handle, it was 7 ¾ inches long with a 3/16 inch tip. There was white spots on the screw driver and had common wear marks as well. The fifth one I observed was a Stanley chisel with a black handle, it was 7 ½ inches long with the head being ½ inches wide, it also had very strong signs of wear and the end was very noticeable. Next was a Philips head screw driver, it had a red and black handle, and had a darker tip that was 5/16 inches wide.…

    • 877 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The apostles are seated in groups of three on the same side of the table whereas Jesus Christ is seated at the middle. Looking across the picture of left to right. A man with short brown hair and tanned skin with a beard on face is believed to be Bartholomew. He is wearing a blue and green gown, standing with both hands placed on the table with stern expression while looking at Jesus. Next to Bartholomew, there is a medium brown curly long hair with brown long beard, He is dressed in a red gown who is believed to be James Minor.…

    • 946 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Cognac diamond. Just like people, diamonds are unique. They come in many sizes and colours and can be cut in numerous ways. Also, similar to people in the respect that works well on medium-sized memorial diamonds might not work well on large cremation diamonds, or small to medium-sized funeral diamonds, etc. From huge to average to small, oval cut, brilliant cut, and cushion cut — we take a look at all the different sizes of diamonds and explore which colours and cuts compliment the different sizes of diamonds.…

    • 945 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Gear Clock History

    • 843 Words
    • 4 Pages

    In the 1950’s Swiss manufacturers dominated at least fifty percent of the world’s commercial market. In the 1960’s Japan, the United States and Switzerland competed to invent and create electronic watches. The Bulova Accutron was one of the first to use an electromechanical movement. Its movement used a tuning fork that “vibrated 360 times a second” (Dennis & Stephens, 2001) which proved to be more accurate than previously manufactured mechanical watches. In October 1960 when “Bulova had announced the Accutron to the world” it was advertised as the watch that “doesn’t tick.…

    • 843 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Essay On Body Image

    • 1385 Words
    • 6 Pages

    The Renaissance Leonardo DA Vinci's Vitruvian Man was the perfect man. Then near the Victorian times in Britain, men would wear makeup and big over the top powdered wigs. Then the 1800's the ideal body was a dad like bodies. Men would have competitions for how much weight. Then near the 1920's men in Hollywood would have to be slimmer because the old saying cameras add 20 pounds and then they had to be active because they would be in music and action movies.…

    • 1385 Words
    • 6 Pages
    Improved Essays
  • Decent Essays

    Rolex Case Study

    • 1211 Words
    • 5 Pages

    The reason why Rolex is a plain and unrelated watch towards many people who are in my generation is because they are representing the old fashion and seriousness. Rolex wristwatches are extremely expensive but from my researches I found out that their output costs are very high and somehow they have to cover that amount and make some profit at the end of the day. Rolex provide confidence and self-esteem to its owners. Rolex has produced primer wristwatches like water proof wristwatches and compass containing wristwatches which shows their creativity and qualities compare to other brands. Rolex guarantees long-term high performance.…

    • 1211 Words
    • 5 Pages
    Decent Essays