Rolex Case Study

Decent Essays
- The mission statement of Rolex is to always put customer at the first place and try their best to satisfy their customers’ with their products and services. Also Rolex has been one of the most competitive and strong wristwatch companies for very long time this is why manufacturing and serving high quality wristwatches are one of the important strategies that help to maintain Rolex’s accomplishments. http://www.ukessays.com/essays/marketing/study-on-the-rolex-company-product-marketing-essay.php - Rolex has been one of the greatest luxury companies worldwide but not only Rolex has been successful in past five years. Companies like AudemarsPiguet (AP), Patek, Panerai, Hublot, Cartier and Omega are the biggest companies that Rolex has to carefully …show more content…
While there is less competitors in US for Rolex. The main reason is …show more content…
The reason why Rolex is a plain and unrelated watch towards many people who are in my generation is because they are representing the old fashion and seriousness. Rolex wristwatches are extremely expensive but from my researches I found out that their output costs are very high and somehow they have to cover that amount and make some profit at the end of the day. Rolex provide confidence and self-esteem to its owners. Rolex has produced primer wristwatches like water proof wristwatches and compass containing wristwatches which shows their creativity and qualities compare to other brands. Rolex guarantees long-term high performance. The biggest competitors of Rolex are Omega and Tag Heuer. According to Rolex's website Rolex was the most searched product with 29.6% while Omega and Tag Heuer had 8.65% and 8.74%. These statistics are showing that Rolex is one of the leaders in the industry. One issue that I recognized about Rolex is that there is not enough women products which can be a future opportunity for Rolex because they can be more successful if you think about the women's addiction on

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