Table of Contents
P1: The key roles and responsibilities of marketing function 2
P2: How roles and responsibilities relate to organizational context 4
P3: Marketing Mix (7Ps) 5
P4: Marketing Plan 7
References 8
P1: Explain the key roles and responsibilities of the marketing function
According to Chartered Institution of Marketing (CIM), marketing is defined as a way of management where is involves managing and satisfying the customers’ requirements where profit is gained. Marketing is all about planning, concept executing, pricing, promotion and exchanging the ideas for goods and services so that the organisation can meet its target. Marketing allows to identify customers’ requirements and essentials. This is done by conducting …show more content…
This process allows the organisation to charge each customer for a specific product or service. But the price has to be fair for the customers as in it shouldn’t be too high or too low, also, the organisation should make a fair profit out of it.
Promotion
Another key roles and responsibilities of the marketing function within an organisation is promotion. This is a way to persuade customers to buy their products or services. This is an effective way to communicate with the customers so that they can remind customers about the present market and availability for certain products and services. Ways to promote services are: advertisement, personal selling and public relation.
Storage
Another key roles and responsibilities of the marketing function within an organisation is storage. This is where products are stored protected until they are needed or sold. This function is mainly used for perished goods such as fruits and vegetables. …show more content…
The product should be created in a way that it should meet the customers’ requirements and satisfaction. There are a variety of factor that needs to be considered when manufacturing the product such as how the product is packaged, how the product looks like, how long it will last, how it is branded and how it will service after being purchased. For example Virgin Australia need to make sure that the services they are offering satisfies the customers. As mentioned in the case study that customer’s these days want environmental friendly transportation system. So therefore, Virgin Australia should come up with a plan where they can make their flight system environmentally friendly. There are stages of product lifecycle. One of the stages is development. This is when the product is developed at a high cost but there is no sales. Launch is another stage of lifecycle. During this process, the product developed and promoted but there are limited sales. Another stage is growth. This process increases the sales and the product is break-even. Maturity is when the sales are stabilised and more promotion is needed for the products so that the profit and the revenue is high. The last stage is decline. This is when there is no sales at all therefore, the product and its strategy is
P1: The key roles and responsibilities of marketing function 2
P2: How roles and responsibilities relate to organizational context 4
P3: Marketing Mix (7Ps) 5
P4: Marketing Plan 7
References 8
P1: Explain the key roles and responsibilities of the marketing function
According to Chartered Institution of Marketing (CIM), marketing is defined as a way of management where is involves managing and satisfying the customers’ requirements where profit is gained. Marketing is all about planning, concept executing, pricing, promotion and exchanging the ideas for goods and services so that the organisation can meet its target. Marketing allows to identify customers’ requirements and essentials. This is done by conducting …show more content…
This process allows the organisation to charge each customer for a specific product or service. But the price has to be fair for the customers as in it shouldn’t be too high or too low, also, the organisation should make a fair profit out of it.
Promotion
Another key roles and responsibilities of the marketing function within an organisation is promotion. This is a way to persuade customers to buy their products or services. This is an effective way to communicate with the customers so that they can remind customers about the present market and availability for certain products and services. Ways to promote services are: advertisement, personal selling and public relation.
Storage
Another key roles and responsibilities of the marketing function within an organisation is storage. This is where products are stored protected until they are needed or sold. This function is mainly used for perished goods such as fruits and vegetables. …show more content…
The product should be created in a way that it should meet the customers’ requirements and satisfaction. There are a variety of factor that needs to be considered when manufacturing the product such as how the product is packaged, how the product looks like, how long it will last, how it is branded and how it will service after being purchased. For example Virgin Australia need to make sure that the services they are offering satisfies the customers. As mentioned in the case study that customer’s these days want environmental friendly transportation system. So therefore, Virgin Australia should come up with a plan where they can make their flight system environmentally friendly. There are stages of product lifecycle. One of the stages is development. This is when the product is developed at a high cost but there is no sales. Launch is another stage of lifecycle. During this process, the product developed and promoted but there are limited sales. Another stage is growth. This process increases the sales and the product is break-even. Maturity is when the sales are stabilised and more promotion is needed for the products so that the profit and the revenue is high. The last stage is decline. This is when there is no sales at all therefore, the product and its strategy is