Role of Malls in Dubai Shopping Festival Essay

1730 Words Jan 1st, 2014 7 Pages
Role of Malls in Dubai Shopping Festival

Dubai Shopping Festival (DSF) takes place every winter with its mammoth array of discounts, competitions, prizes, fireworks and entertainment. DSF offers amazing shopping discounts, attracting holiday makers from around the globe keen on grabbing a bargain. Dubai Shopping Festival (DSF) started on February 15, 1996 as a retail event intended to revitalize retail trade in Dubai, United Arab Emirates. It has since been promoted as a tourist attraction. This yearly month long event is usually scheduled during the first quarter of the year, attracting about 3 million people to Dubai.
It is the region’s largest and longest running shopping and entertainment extravaganza. DSF has had around 35 million
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The years that followed brought in more visitors more exhibitors and now the stage were set to build on the reputation of hospitality.
Dubai shopping festival was segregated into many major attractions all with one purpose, to have as many ways of entertaining the guests to the city, and catering to each and every individual segment's visiting from around the world, the loyalty of the local expatriate populations definitely finds a reason to become even more attached to the city that brings to them their own culture every year.
Dubai Shopping Festival plays a vital role in Dubai's tourism industry. Apart from the direct impact it has on the tourism industry, Dubai Shopping Festival also contributes its share of importance into the nervous system of the emirate. With the rise of the number of visitors to Dubai for Dubai Shopping Festival, lots of potential immigrant talent and investment get to experience the luxury of Dubai.
Traditionally, the festival runs from mid-January to the end of February and it kicks off with a huge opening night that features light shows and fireworks across the Dubai Creek, which are then continued throughout the entire festival.
Other events associated with DSF range from in-mall fashion shows, musicians, street performers, jugglers and other entertainers.
The one month…

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