Different people sometimes interpret language in different ways, making a decision about what to communicate and what to withhold. Language does not influence a person to buy their product. Although it may seem as if advertisements can convince a person, it does not. It just depends on the person’s interest. For example, an advertisement about a burger and some fries, the person may be disgusted by that advertisement for many reasons. Such as if that person were to be a vegetarian or if they were on a diet. “Personal factors such as a buyer’s demographics and psychographics, personality and self-concept affect his purchasing behaviour. The occupation of an individual plays a significant role in influencing his/her buying decisions.” (Hoffman) Not everyone buys the product that is being advertised but that is what the commercials are for, they try to target
Different people sometimes interpret language in different ways, making a decision about what to communicate and what to withhold. Language does not influence a person to buy their product. Although it may seem as if advertisements can convince a person, it does not. It just depends on the person’s interest. For example, an advertisement about a burger and some fries, the person may be disgusted by that advertisement for many reasons. Such as if that person were to be a vegetarian or if they were on a diet. “Personal factors such as a buyer’s demographics and psychographics, personality and self-concept affect his purchasing behaviour. The occupation of an individual plays a significant role in influencing his/her buying decisions.” (Hoffman) Not everyone buys the product that is being advertised but that is what the commercials are for, they try to target