1) Vague: Since there are multiple meanings of Profit it cannot be ultimate goal. For example profit after tax, retained earnings.
2) Uncertain: "Profit cannot be ascertained well in advance to express the …show more content…
This means that the firms should satisfy the objectives of customers, suppliers, government agencies, families of employees, special interest groups. (Tutor2u, 2009). This will also help the firms in achieving the success in the long run. Organizations should also consider non financial objectives to satisfy the other stakeholders of the organization. An organization should stress the importance of culture of ethical and societal responsibility. The organization should make commitment to a strong work ethic, integrity, honesty and quality, personal relations based on trust and mutual respect besides fostering a nurturing sense of quality and long-term achievement in the daily work beyond fashion and shortsighted gain. (Adapted from the website of