Likewise, brand and reputation are important assets that contribute to organizational success are corporate. Corporate brand identity uncovers the essence of a corporate brand. It is essentially the unique, differentiated character of the corporation, which is the corporation’s way to present the core values, philosophy, products, and strategies of an organization to the outside world (Zulhamri, Md Nordin, &Aziz, 2013). Balmer (2012) indicated that it is imperative that corporate marketing managers are familiar with its customers and the perceptions of the corporate brand. A strong corporate identity can improve customer awareness, as well as, increase a company 's competitive edge. It sends a message that the company is serious about being successful. It gives the customer a sense of trust. Furthermore, corporate identity consists of key components such as, corporate strategy, corporate culture, organizational design, and the operations of the organization. Additionally, corporate identity is a result of the vision of corporate leaders. In line with Abdi, and Awartani (2013) corporate identity can be a form of competitive advantage. Visual identity can also play an important role in communicating strategic changes. The corporate image is how a company, its products, and services are viewed by outsiders. It is the impression of the company that the public and its shareholders holds. It is a continuously changing process that is established by the satisfaction that is obtained by the public from the use of products and services. The backbone of a good corporate image is its products and services. The shaping of the corporate image relies on public communication and it must have meaning, as well as, an emotional force (Iacob, 2015). Abdi and Awartani (2013) concluded that corporate identity is the self-presentation of an organization, which
Likewise, brand and reputation are important assets that contribute to organizational success are corporate. Corporate brand identity uncovers the essence of a corporate brand. It is essentially the unique, differentiated character of the corporation, which is the corporation’s way to present the core values, philosophy, products, and strategies of an organization to the outside world (Zulhamri, Md Nordin, &Aziz, 2013). Balmer (2012) indicated that it is imperative that corporate marketing managers are familiar with its customers and the perceptions of the corporate brand. A strong corporate identity can improve customer awareness, as well as, increase a company 's competitive edge. It sends a message that the company is serious about being successful. It gives the customer a sense of trust. Furthermore, corporate identity consists of key components such as, corporate strategy, corporate culture, organizational design, and the operations of the organization. Additionally, corporate identity is a result of the vision of corporate leaders. In line with Abdi, and Awartani (2013) corporate identity can be a form of competitive advantage. Visual identity can also play an important role in communicating strategic changes. The corporate image is how a company, its products, and services are viewed by outsiders. It is the impression of the company that the public and its shareholders holds. It is a continuously changing process that is established by the satisfaction that is obtained by the public from the use of products and services. The backbone of a good corporate image is its products and services. The shaping of the corporate image relies on public communication and it must have meaning, as well as, an emotional force (Iacob, 2015). Abdi and Awartani (2013) concluded that corporate identity is the self-presentation of an organization, which