Rogers Communications Inc. Case Study

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Rogers Description
Rogers Communications Inc. (RCI) is a diversified public Canadian telecommunication and media company (#1). The company operates in three principal segments: Rogers Wireless, Rogers Cable and Rogers Media (#2).

The Wireless segment remains as Canada’s largest voice and data telecommunications services provider and only national carrier operating on combined world stand GSM/HSPA+/LTE technology platforms (1). Its network provides customers with advanced high-speed wireless data services, such as but not limited to, wireless e-mail, digital picture and video transmissions, mobile video, music downloading and mobile access to the internet (2). This segment provides wireless roaming across more than 200 countries and in addition is the Canadian leader in deployment of mobile commerce and machine-to-machine communications (3). Wireless administers wireless voice and data communications services across Canada to approximately 9.5 million customers under the Rogers, Fido and chatr brands as of 2014(#3). While in 2011, Rogers operated services for 9.3 million customers under the Rogers, Fido and chatr brands (2). The wireless products are sold through nationwide distribution network across Canada of approximately 3,400 dealer and retail third party locations (2).
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Rogers Cable segment is engaged in cable television, cable telephony and high speed Internet access, and telephony products primarily to residential and small business customers (#2). Their services covers approximately 4.0 million homes in Ontario, New Brunswick and Newfoundland, representing approximately 30% of the total Canadian cable market (3). The RBS segment offers local and long distance telephone, voice and data services, and internet protocol (IP) access to medium and large Canadian enterprise, government and carrier customers

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