Bret Johnson has associated himself with the x-games, gravity games, World X games, and Rockstar Energy drink. The collaboration with Rockstar and the x-games made him grow in this industry as a fan and a business man. He understood a sport well and that led him into becoming a leader in movement to make this sport viral. But there are certain aspects in towards how somethings he could’ve doing better. Bret Johnson had one goal while working at Rockstar and that was to beat the prestige’s red bull in the market of energy drinks. What revolutionized Rockstar unlike red bull was the x-games and the size of the can. Rockstar was healthier than red bull but it was made the American way built bigger size (16oz) and it fit with the full energy guidance
