This week’s reading highlighted the elements that gave rock and roll the opportunity to flourish. Factors, such as the increasing significance of youth culture, aggressive marketing by independent music labels, songs that were hits on multiple charts, rhythm and blues songs covered by white artists, and the popularity of Elvis Presley all played a part in rock and roll’s move to mainstream pop culture. Because of these many forces, I think that rock and roll still would have become popular, but it may have taken longer. From my perspective, the event that stands out as important is when RCA purchased Elvis’ contract from Sun Records. Elvis was a popular figure in rock and roll and RCA had the resources to manufacture, distribute and promote
