Situation
Roberts University of Iowa received news that the almuna donor the school has recently been named after was convicted for illegally handling money -- including the millions of dollars she had donated to the university. This means that Roberts University of Iowa now bears the name of a criminal and has money left in its endowment that can be traced back to having been involved in illegal activity. Analysis
Roberts University of Iowa needs to keep its reputation strong. The university needs to let its current, former and potential students, as well as the faculty, staff and public know that the school does not condone Louise Roberts' actions. The school should ensure all parties that integrity, honesty and openness have been and …show more content…
The school would have to search for new donations; any programs the money supported might have to end.
People, most importantly, prospective students, might not recognize the school's original name and some of the prestige that Roberts University held will be lost.
Objective -- Within the next four years, TCNJ needs to increase the undergraduate enrollment by 13,000 and meet the requirements needed to classify the institution as a university.
Strategy -- Showcase that TCNJ is an exemplary higher education institution that cares for the well-being, safety and success of its students, thus convincing a greater amount of prospective students to attend the school. Prove that TCNJ can handle the increase in students while also meeting the requirements of having the "university" title, such as expanding its graduate studies programs.
Tactic -- Advertise what the school has to offer and what sets it apart from other institutions through the distribution of emails and brochures. Have a stronger recruiting presence in high schools so that the school's name is known to prospective students at an earlier stage in their college search. Entice more students to attend by granting more scholarships, financial aid and on-campus job …show more content…
By doing this, strategic communicators hope to "initiate a connection" between the product or service and the potential market share. There is a five-step process to having potential customers gain acceptance: create awareness, generate interest, encourage trial, evaluation and adoption (or rejection). These steps of Lionberger's Diffusion Process are abbreviated to AITEA/R. The first step of AITEA/R is to create awareness, which means letting potential customers know the basics of the product or service. Naturally, the audience will want to know more and the second step of generating interest can be met and more information will be released. The third step of encouraging trial means allowing people to use the product or service. After having time with the product or service, the user then can complete the fourth step of evaluating the product or service. After evaluating the product, the individual will decide to either adopt or reject the product or service. This Drip-Drip-Drip method builds anticipation for the promised product or service because more information about the product or service is released as the launch gets closer and is a way to get more potential customers to gain acceptance of the product or service at
Roberts University of Iowa received news that the almuna donor the school has recently been named after was convicted for illegally handling money -- including the millions of dollars she had donated to the university. This means that Roberts University of Iowa now bears the name of a criminal and has money left in its endowment that can be traced back to having been involved in illegal activity. Analysis
Roberts University of Iowa needs to keep its reputation strong. The university needs to let its current, former and potential students, as well as the faculty, staff and public know that the school does not condone Louise Roberts' actions. The school should ensure all parties that integrity, honesty and openness have been and …show more content…
The school would have to search for new donations; any programs the money supported might have to end.
People, most importantly, prospective students, might not recognize the school's original name and some of the prestige that Roberts University held will be lost.
Objective -- Within the next four years, TCNJ needs to increase the undergraduate enrollment by 13,000 and meet the requirements needed to classify the institution as a university.
Strategy -- Showcase that TCNJ is an exemplary higher education institution that cares for the well-being, safety and success of its students, thus convincing a greater amount of prospective students to attend the school. Prove that TCNJ can handle the increase in students while also meeting the requirements of having the "university" title, such as expanding its graduate studies programs.
Tactic -- Advertise what the school has to offer and what sets it apart from other institutions through the distribution of emails and brochures. Have a stronger recruiting presence in high schools so that the school's name is known to prospective students at an earlier stage in their college search. Entice more students to attend by granting more scholarships, financial aid and on-campus job …show more content…
By doing this, strategic communicators hope to "initiate a connection" between the product or service and the potential market share. There is a five-step process to having potential customers gain acceptance: create awareness, generate interest, encourage trial, evaluation and adoption (or rejection). These steps of Lionberger's Diffusion Process are abbreviated to AITEA/R. The first step of AITEA/R is to create awareness, which means letting potential customers know the basics of the product or service. Naturally, the audience will want to know more and the second step of generating interest can be met and more information will be released. The third step of encouraging trial means allowing people to use the product or service. After having time with the product or service, the user then can complete the fourth step of evaluating the product or service. After evaluating the product, the individual will decide to either adopt or reject the product or service. This Drip-Drip-Drip method builds anticipation for the promised product or service because more information about the product or service is released as the launch gets closer and is a way to get more potential customers to gain acceptance of the product or service at