Live tweeting is defined as the act of posting commentary about an event on Twitter while the event is taking place. While I have sporadically engaged in live tweeting for numerous single events such as the Grammy’s or the MET Gala before, I never truly realized how much dedication it takes for an individual to tune into a show week-to-week and live tweet their commentary. For this television challenge experience, I chose to delve deep into The CW’s Riverdale Twitter fandom and live tweet my immediate reactions as the show aired.
For this experience, I live tweeted under the account @tvaddictperson. With my phone in my hands and television tuned into The CW in front of me, I became fully engaged in a second screen viewing experience. …show more content…
In attempting to mimic fan reactions and boost impressions, Riverdale’s Twitter account serves as a brand extension, ultimately becoming a source of promotion and advertising. Tweets such as the one below are deliberately crafted to show relatability amongst the fandom. Riverdale’s Twitter account seemingly adapts and blends the linguistic stylization of fandom-Twitter with more corporate, brand-like tweets. This industry marketing/advertising practice is indubitably becoming the most used form of Twitter television show …show more content…
These interactions function as cross promotion for actors and the show. For instance, while I initially followed Cole Sprouse (who plays Jughead), I never followed Camila Mendes (who plays Veronica). Until I witnessed Sprouse engaged in this interaction on Twitter to Mendes during my live tweeting, I never bothered to look at Mendes’s tweets. This cast-to-cast Twitter interaction not only provides cross promotion, but is seen as extremely meaningful to the fandom because it can further instigates extratextual (paratext) material such as fanart, fanfiction etc.
Evidently, fandom plays a huge role in the success of Riverdale. Riverdale, with a measly 0.3/1 rating, manages to trend on Twitter every week when the series airs. Unlike most broadcast networks, The CW seems to place value on engagement-based TV. As mentioned by Stribling’s monetization model of fan behavior, live tweeting is an indirect method of show endorsement. By having fandoms create fandom-specific memes, share opinions, recommend the show, and interact with the cast on Twitter, exemplifies a new way to measure television popularity and
For this experience, I live tweeted under the account @tvaddictperson. With my phone in my hands and television tuned into The CW in front of me, I became fully engaged in a second screen viewing experience. …show more content…
In attempting to mimic fan reactions and boost impressions, Riverdale’s Twitter account serves as a brand extension, ultimately becoming a source of promotion and advertising. Tweets such as the one below are deliberately crafted to show relatability amongst the fandom. Riverdale’s Twitter account seemingly adapts and blends the linguistic stylization of fandom-Twitter with more corporate, brand-like tweets. This industry marketing/advertising practice is indubitably becoming the most used form of Twitter television show …show more content…
These interactions function as cross promotion for actors and the show. For instance, while I initially followed Cole Sprouse (who plays Jughead), I never followed Camila Mendes (who plays Veronica). Until I witnessed Sprouse engaged in this interaction on Twitter to Mendes during my live tweeting, I never bothered to look at Mendes’s tweets. This cast-to-cast Twitter interaction not only provides cross promotion, but is seen as extremely meaningful to the fandom because it can further instigates extratextual (paratext) material such as fanart, fanfiction etc.
Evidently, fandom plays a huge role in the success of Riverdale. Riverdale, with a measly 0.3/1 rating, manages to trend on Twitter every week when the series airs. Unlike most broadcast networks, The CW seems to place value on engagement-based TV. As mentioned by Stribling’s monetization model of fan behavior, live tweeting is an indirect method of show endorsement. By having fandoms create fandom-specific memes, share opinions, recommend the show, and interact with the cast on Twitter, exemplifies a new way to measure television popularity and