This viral marketing technique which Apple has adopted using social networking sites and the web as a whole has be a successful attempt in bringing the world closer to Apple.
Product differentiation: Apple products include the iPod’s, iPads, iTouch, iTV and iPhone along with a number of computer attractive apps and software’s. Apple is called as a refuge of consumer electronics.
Superior brand and product placement: With competitors like Microsoft offering their software’s for almost a majority of personal computers, the founders of Apple decided to go the niche marketing way, thus pricing their products at a superior level than the others. Customer loyalty: This is the most essential element deciding the popularity of your product and Apple certainly managed to do it the right way. By establishing sole Apple selling product stores all over the globe, the sellers are well equipped with the knowledge they require to sell the product. The consumers can personally check out all the features in this store and have a real life experience of using the