Riptide Case Study

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I think you find many companies falling into the "riptide" of what Seth speaks of...heavily set on tasks and decisions...and waiting on initiation. More times than not, it is because the company has got too bureaucratic, or the leadership perpetuates a feeling of “don’t fail by trying something new.”

In a recent position, we used to open up “idea” contest to the entire office and put a free lunch on the line for whomever came up with the best one. It is always interesting to hear the crazy, and totally random ideas, people come up with…and those are generally the ones that help drive the thinking behind the really amazing ideas.

Starting with initiation sounds like a crazy and totally random idea too… that would have definitely won a free

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