Riordan Manufacturing: Descriptive Framework Paper

1355 Words Apr 24th, 2015 6 Pages
Riordan Manufacturing: Descriptive Framework Paper
COM408

Riordan Manufacturing: Descriptive Framework Paper
Introduction
Since its inception 1991, Riordan Manufacturing has been a leading global plastics manufacturing agent. Cornering the markets of plastic production in the medical, aircraft, beverage and appliance markets, the organization is always seeking innovative ways to improve and expand its operation. It leadership team understands the importance of focusing such energies on both internal and external excellence. In this descriptive framework, I will outline the internal and external mechanisms including marketing and communication systems, which contribute to its ongoing success.
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Tasks Products or services. Riordan is currently a major manufacturer of plastic materials across several markets. The company currently has four major locations where the production and development are handled. The San Jose, California facility houses Riordan’s Research and Development department. This is where the design and testing of new products as well as chemical safety evaluations take place. The Albany, Georgia facility produces plastic bottles and caps, which serve many major distributors of bottled carbonated and juice beverages. The Pontiac, Michigan facility constructs the custom plastic pieces and plastic medical products supplied primarily to aircraft manufacturers, government agencies, and medical supply companies. The Hangzhou, China plant manufactures the housing and plastic blades for motor fans. At this location, a finished fan product is assembled for distribution through the acquisition of electric fan motors from third party vendors. Marketing. Riordan employs public relations, trade shows, brand development, and sales force promotion as strategies for introducing the company’s product line to the public. Particularly in the sales department, strong emphasis is placed on developing customized products and services that meet a customer’s specific needs. Sales management is also given “more leverage when

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