Executive Summary
Here we will be discussing about the IMC plan of Hippie’s Design. The Integrated Marketing Communication Plan combines the essential component of the marketing mix to effectively promote the brand among end users. Company’s objective will be achieved by advertisement on various media channels. Hippie’s designs will implement their social media strategy, create a website that will promote online sales and increase public service announcements to increase awareness of products. The company's image will be enhanced through the creation of a logo which will be identified with the company.
There are ways to evaluate the success of the scheme involved in the IMC scheme. The target market for Hippie’s design in consumer segment …show more content…
The creative tactics used to reach the targeting market are applied through social media. While doing promotion through social media, social media culture should be respected. Some social media culture groups include feminist, independent women, open-minded people, and environmentalists too. For HIPPIES’ designs, the brand itself will be associated with environmentalists that is because company’s products will be using environment-friendly materials and some benefits are going to take environmental protection …show more content…
With the development of the company's logo, when they wear the products of HIPPIES’ design, they will be able to associate themselves with the company's values. The biggest advantage is that the HIPPIES’ design will be on the market, is the fact that its products will be available at affordable prices and very fine quality products at the same time. So despite the fact that the competition will be tough, the company will be able to make itself stand in the market.
Marketing Strategy & Media Plan
The main objective of the IMC scheme is influencing the potential customers and creating a brand awareness for HIPPIES’ designs. Thus, the media plan is based on this objective, and it emphasizes continuity and consistency, so that the objective can be made successful. This plan is to make HIPPIES’ an affordable and high quality brand which will be used by people of all age groups. Through media strategy, future customers will be dispatched and will be informed about the distinctive business concept used by HIPPIES’
Here we will be discussing about the IMC plan of Hippie’s Design. The Integrated Marketing Communication Plan combines the essential component of the marketing mix to effectively promote the brand among end users. Company’s objective will be achieved by advertisement on various media channels. Hippie’s designs will implement their social media strategy, create a website that will promote online sales and increase public service announcements to increase awareness of products. The company's image will be enhanced through the creation of a logo which will be identified with the company.
There are ways to evaluate the success of the scheme involved in the IMC scheme. The target market for Hippie’s design in consumer segment …show more content…
The creative tactics used to reach the targeting market are applied through social media. While doing promotion through social media, social media culture should be respected. Some social media culture groups include feminist, independent women, open-minded people, and environmentalists too. For HIPPIES’ designs, the brand itself will be associated with environmentalists that is because company’s products will be using environment-friendly materials and some benefits are going to take environmental protection …show more content…
With the development of the company's logo, when they wear the products of HIPPIES’ design, they will be able to associate themselves with the company's values. The biggest advantage is that the HIPPIES’ design will be on the market, is the fact that its products will be available at affordable prices and very fine quality products at the same time. So despite the fact that the competition will be tough, the company will be able to make itself stand in the market.
Marketing Strategy & Media Plan
The main objective of the IMC scheme is influencing the potential customers and creating a brand awareness for HIPPIES’ designs. Thus, the media plan is based on this objective, and it emphasizes continuity and consistency, so that the objective can be made successful. This plan is to make HIPPIES’ an affordable and high quality brand which will be used by people of all age groups. Through media strategy, future customers will be dispatched and will be informed about the distinctive business concept used by HIPPIES’