After having purchased my Beyoncé tickets during the pre-sale opportunity and searching high and low for an outfit to the pre-historic event, my four-day weekend has arrived! I give my best friend a call immediately after my 12-hour night shift and express nothing but excitement towards the upcoming events. The conversation consists of ensemble descriptions, pep talks about drinking in moderation and even the time we planned to start the 2.5-hour process of preparation. “Who’s driving?”, she asked, and I immediately became anxious. I live in Philadelphia; a large metropolitan area where traffic is normally congested and parking is expensive. As five seconds of silence became awkward, I remembered hearing my Beyoncé loving coworkers who also
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Demographically, urban areas are statistically proven to be heavily populated causing vehicular restraint on parking, overcrowded popular public transportation locations, have higher unemployment rates and a growing desire for convenience. These are just a few ideas of why these trending Transportation Network Companies were developed and are thriving in urban areas. These companies have targeted the economic environment by understanding the psychology of the consumer in wanting to save money. A retail executive stated “there’s nobody who can afford not to try to save” (Kolter & Keller 2016) and in return the companies offered cheaper prices than traditional taxi cab companies and encouraged the used of promotional discounts. Cohorts of the young adult, middle-aged adults and some older adults prefer the simplicity of having convenience at their fingertips with the privilege of chronological updates keeping them involved; this trend delivers that. Kolter and Keller acknowledge today’s young people are influenced by new heroes and activities listing music entertainer Jay Z, singer Lady Gaga and snowboarder Shaun White as examples. Exploitation through the sociocultural environment is a popular method. “Uber Everywhere” is a popular 2016 song by MadeinTYO along with lyrical mentions by other musicians the trend is picking up momentum. Charitable and Awareness Program affiliations will also express as successful and positive promoting. In April 2014, Lyft Company teamed with Meal on Wheels to deliver disaster preparedness kits to low-income
Demographically, urban areas are statistically proven to be heavily populated causing vehicular restraint on parking, overcrowded popular public transportation locations, have higher unemployment rates and a growing desire for convenience. These are just a few ideas of why these trending Transportation Network Companies were developed and are thriving in urban areas. These companies have targeted the economic environment by understanding the psychology of the consumer in wanting to save money. A retail executive stated “there’s nobody who can afford not to try to save” (Kolter & Keller 2016) and in return the companies offered cheaper prices than traditional taxi cab companies and encouraged the used of promotional discounts. Cohorts of the young adult, middle-aged adults and some older adults prefer the simplicity of having convenience at their fingertips with the privilege of chronological updates keeping them involved; this trend delivers that. Kolter and Keller acknowledge today’s young people are influenced by new heroes and activities listing music entertainer Jay Z, singer Lady Gaga and snowboarder Shaun White as examples. Exploitation through the sociocultural environment is a popular method. “Uber Everywhere” is a popular 2016 song by MadeinTYO along with lyrical mentions by other musicians the trend is picking up momentum. Charitable and Awareness Program affiliations will also express as successful and positive promoting. In April 2014, Lyft Company teamed with Meal on Wheels to deliver disaster preparedness kits to low-income