There are some instances in which companies use crowdsourcing, or letting someone else do the work for you, in order to market their product. The chip company known as Doritos did this once by allowing regular people to submit commercials for the company to air on television. Usually companies ask people to do this, but in the case of a recent McDonald's marketing idea, some people were marketing a product for McDonald's without even being asked. On Adult Swim, there is a cartoon sci-fi show called "Rick and Morty" created by Justin Roiland and Dan Harmon. In one of the more recent episodes, Rick talks about how obsessed he is with the McDonald's Szechuan sauce that was originally released for a limited time when the Disney cartoon movie
