Steve Jobs is one of the most successful people in America and is not a college graduate. When the topic of technology comes to mind, his name is automatically assumed. He was the founder and once the CEO of Apple, a company known for their innovation and propriety software. He uses his unstable and untraditional beginning of his life as a rhetorical advantage to grab the audience’s attention. His goal in his Stanford speech is to convince the audience that the stereotypical “money equals happiness” is not true. He wants the audience to believe that they do not have to have a college degree to fulfill their destiny in life; all they need is passion and to love what they do. In order to convince this ridiculous suggestion in today’s society,
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Jobs uses ethos when he tells the audience about how he has fallen off the beat path and gives the audience his advice on how to still become successful. The audience begins to obviously trust that what Jobs says is true when he brings up things such as him creating the credible sources of Apple, “a multi-billion dollar company,” and Pixar, “now the most successful animation studio in the world” (Jobs). Although he had a few rough patches throughout life, he still became successful. He shows credibility when he states his rough patches of “sleeping on the floors of friends’ rooms” and “returning coke bottles for the 5 cent deposits to buy food with” (Jobs). This is a credible source because he is letting the audience know that he is human and he has been in the same situations as almost every person in the audience all the way down to the most unfortunate person in the audience, It is natural for the audience to believe Jobs because of his credibility. Jobs persuades the audience by bringing his speech to a level that one can relate to. The fact that he is famous and a likable person makes his credibility and trustworthiness so much easier to listen to his speech and trust what he has to …show more content…
Emotions of anger, pity, fear, joy, hope, and happiness can all hinder our rational judgments of life. Jobs is telling the graduates, whose brains cannot even think straight and probably have no idea what they are going to do with their life, that it is all in the palm of their hands and that they can do anything they set their mind to. He starts by talking about the idea of death, as if it is not concrete and something that the audience cannot relate to. He then mentions his doctor diagnosing him with cancer and telling him he had a few months to live. This makes the audience think “this could happen to me.” Another emotional appeal he uses is humor. He makes a joke about how it was almost as expensive as Stanford to attend the college he did. Jobs shows a personal connection by the joke because he insinuates he knows the feeling of graduating with unattainable debt. This is important because he is stating that not all of their jobs will pay off their debt immediately or even soon but as long as they love what they do, they should be okay. Jobs’s second use of humor was when he mentions about being cut out from the company he founded. His story primarily causes the audience to feel the emotions of misfortune and faith. They have misfortune toward him because he lost the company he built, but they have faith that he can become great again in any obstacle he may encounter in life after that. Jobs then uses the emotion of pure
Jobs uses ethos when he tells the audience about how he has fallen off the beat path and gives the audience his advice on how to still become successful. The audience begins to obviously trust that what Jobs says is true when he brings up things such as him creating the credible sources of Apple, “a multi-billion dollar company,” and Pixar, “now the most successful animation studio in the world” (Jobs). Although he had a few rough patches throughout life, he still became successful. He shows credibility when he states his rough patches of “sleeping on the floors of friends’ rooms” and “returning coke bottles for the 5 cent deposits to buy food with” (Jobs). This is a credible source because he is letting the audience know that he is human and he has been in the same situations as almost every person in the audience all the way down to the most unfortunate person in the audience, It is natural for the audience to believe Jobs because of his credibility. Jobs persuades the audience by bringing his speech to a level that one can relate to. The fact that he is famous and a likable person makes his credibility and trustworthiness so much easier to listen to his speech and trust what he has to …show more content…
Emotions of anger, pity, fear, joy, hope, and happiness can all hinder our rational judgments of life. Jobs is telling the graduates, whose brains cannot even think straight and probably have no idea what they are going to do with their life, that it is all in the palm of their hands and that they can do anything they set their mind to. He starts by talking about the idea of death, as if it is not concrete and something that the audience cannot relate to. He then mentions his doctor diagnosing him with cancer and telling him he had a few months to live. This makes the audience think “this could happen to me.” Another emotional appeal he uses is humor. He makes a joke about how it was almost as expensive as Stanford to attend the college he did. Jobs shows a personal connection by the joke because he insinuates he knows the feeling of graduating with unattainable debt. This is important because he is stating that not all of their jobs will pay off their debt immediately or even soon but as long as they love what they do, they should be okay. Jobs’s second use of humor was when he mentions about being cut out from the company he founded. His story primarily causes the audience to feel the emotions of misfortune and faith. They have misfortune toward him because he lost the company he built, but they have faith that he can become great again in any obstacle he may encounter in life after that. Jobs then uses the emotion of pure