In the article “University wars: the corporate administration vs. the vocation of learning”, McMurtry aims to bring focus to the underlying issue with todays higher educational systems; universities are obsessed with financial gain and are overlooking what truly matters: education. By focusing on “their own growth, privileges, and salaries”, universities are raising tuition costs to unreasonable prices, making it near impossible for many individuals to go to school (McMurtry, 166). He claims students are forced to become “debt-slaves” in order to attain their right to an education in todays economy (McMurtry, 166). McMurtry’s effective use of intrinsic ethos, extrinsic ethos, and the appeal of pathos successfully strengthen his argument demonstrating
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Without knowing McMurtry’s academic history, one could still come to terms with the stance of the argument due to its use of extrinsic ethos. McMurtry’s use of well-known recognizable sources successfully supports his argument and makes one want to make a change to the university financial system. His choice to use quotes from The New York Times and Globe and Mail create credibility associations within the article (McMurtry, 168). He uses the quote “they had their collaborators, and we have ours” which is a famous quote from a woman by the name of Ursula Franklin referencing the Holocaust. Even if someone didn't know the woman, they would have extrinsic knowledge of the horror of the events associated with the Holocaust (McMurtry, 167). By appealing to what his audience already knows, McMurtry is able to strengthen his argument and make what he is saying seem more viable. His use of extrinsic …show more content…
McMurtry’s passionate stance splashes throughout the article. He uses such words as “freedom”, “truth-seeking”, and “integrity” to inspire and entice his readers (McMurtry, 169). Other words such as “isolation”, “destruction”, “critical”, and “gagging” are used to provoke negative emotions towards the corporate university system (McMurtry, 169). He tries to develop anger and frustration within his audience in attempt to empower them to make a difference. He mentions how universities are concentrating larger sums of money into corporate gains rather than in their students, research, and learning, as a means to provide relatable issues to his audience (McMurtry, 169). These relatable issues will further encourage readers to recognize the importance of the argument, and support his claim. McMurtry uses sources like the holocaust (as mentioned above) because he knows the emotional connections associated with the source, and wants to bring a similar emotional attachment to his argument (McMurtry, 167). The use of pathos allows the readers to perceive McMurtry’s point of view as relevant to their own lives, and further their associations with the issues that are
Without knowing McMurtry’s academic history, one could still come to terms with the stance of the argument due to its use of extrinsic ethos. McMurtry’s use of well-known recognizable sources successfully supports his argument and makes one want to make a change to the university financial system. His choice to use quotes from The New York Times and Globe and Mail create credibility associations within the article (McMurtry, 168). He uses the quote “they had their collaborators, and we have ours” which is a famous quote from a woman by the name of Ursula Franklin referencing the Holocaust. Even if someone didn't know the woman, they would have extrinsic knowledge of the horror of the events associated with the Holocaust (McMurtry, 167). By appealing to what his audience already knows, McMurtry is able to strengthen his argument and make what he is saying seem more viable. His use of extrinsic …show more content…
McMurtry’s passionate stance splashes throughout the article. He uses such words as “freedom”, “truth-seeking”, and “integrity” to inspire and entice his readers (McMurtry, 169). Other words such as “isolation”, “destruction”, “critical”, and “gagging” are used to provoke negative emotions towards the corporate university system (McMurtry, 169). He tries to develop anger and frustration within his audience in attempt to empower them to make a difference. He mentions how universities are concentrating larger sums of money into corporate gains rather than in their students, research, and learning, as a means to provide relatable issues to his audience (McMurtry, 169). These relatable issues will further encourage readers to recognize the importance of the argument, and support his claim. McMurtry uses sources like the holocaust (as mentioned above) because he knows the emotional connections associated with the source, and wants to bring a similar emotional attachment to his argument (McMurtry, 167). The use of pathos allows the readers to perceive McMurtry’s point of view as relevant to their own lives, and further their associations with the issues that are