Rolex Watch Ad Analysis Essay

Register to read the introduction… There are two parts of the Rolex Watch ad: the main color of the upper five sixths is dark colored and the bottom is dark green. In the above five sixths of the ad, the color gradually fades from the four corners to the words on the upper left. On the upper left, there are seven rows of words: the first six rows are the interview of the man, and the last row is the advertising slogan. The man with short hair folds his arms, smiling, looking towards the lens camera on the right hand side. He is wearing a gray anorak jacket, and wearing a Rolex Watch on his left hand. Under his right arm there is a coil of blue and white climbing rope. In front of the background, a silver round shaped Rolex Watch is on the left bottom. The watch links are connected with oblong blocks. There are twelve even numbers that lap around the watchcase, and are separated by inverted triangles. There are sixty minute marks and twelve geometric shapes around the white dial. An inverted triangle is on the top of the middle of the watch; two rectangles mark the quarter of an hour. There are four different shaped hands behind the glass: the hour hand has two bars with an object like a Mercedes–Benz logo on the end of the bars. The minute hand also has two bars; the second hand has a long single bar with a circle near the end of the bar. There is also a red hand with a …show more content…
In both of the Wittnauer Watch ad and the Rolex Watch ad, the products are in visible locations that it catches readers’ eyes. The watch in the Wittnauer Watch ad is in front of the dark background and most of the surface of the watch appears to be diamonds, which makes the watch dazzling. It shows this product is not only a watch, but also jewelry. Similarly, in the Rolex Watch ad, the watch appears from the dark background. The big round shape, large lap around–numbers, sporty clock hands, and geometric shapes makes the watch look like a timer, but not only a simple watch. In addition, the ads use different types of models to express different types of watches. The model of the Wittnauer Watch ad is a mature young lady. Her three long fingers and bright red glossy lips show a very sexy beautiful woman, which shows a rich high status. As well, the model in the Rolex Watch ad is a 50–year old rugged-looking man, and expresses that this man is full of experiences. Furthermore, the object or the words in the ads help to explain the product or introduce the model. In the Wittnauer Watch ad, the word “Into the Night” beside the watch, which appears from the dark, means the watch is as bright as a diamond at night. This shows how luxury the watch is. Likewise, in the Rolex Watch ad, the grey anorak jacket and the coiled blue and white climbing rope