Rhetorical Devices In Steve Jobs Commencement Speech

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Steve Jobs’ Commencement Speech at Stanford University in 2005 is considered an extremely effective speech because of his use of rhetorical devices. Steve Jobs uses his background and upbringing to play upon his rhetorical approach. During his speech to the new graduates, he tells several life stories of love, loss, discovery, death, and adversity to encourage them as they continue on in their lives. He encourages them to pursue their dreams, and do what makes them happy, even if what makes you happy does not always go according to plan.

“I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation,” Jobs starts off his commencement speech by telling the Stanford University class of 2005. The
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He again evokes pathos from the audience in two completely separate ways. Jobs’ explains his troubles during the beginning years of his creation of The Macintosh. An employee, hired to help him create the Apple computer, later fired him from the company, and his time and energy were taken from his instantly. These tribulations brought him to create Pixar Animation, NeXT, and to even meet his future wife. He then conjures emotion from the audience when telling stories of his wife, and how they fell in love. Even though these misfortunes occurred, Steve would not be where he is today without them because “It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose …show more content…
“Your time is limited, so don't waste it living someone else's life. Don't be trapped by Dogma. Don't let the noise of others' opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” By making these statements to the audience, he assumes warrant. Warrant is what makes his speech so successful because the relationship between the audience and Jobs’ is parallel.

Steve Jobs’ Commencement Speech at Stanford University in 2005 is considered an effective speech because of his use of rhetorical devices such as pathos, epistrophe, antithesis, Kairos, and warrant. His rhetorical approach is not the only thing that makes this speech one of the most successful. He is able to relate to the audience, and to relax them with humor and laid-back grace. By the end of the speech, he connected well with audience, and they had a better understanding of who Steve Jobs actually is, and who Steve Jobs was

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