A Fallacy, according to Moore and Parker, “is a mistake in reasoning”. Fallacies are commonly used in advertisements, which many industries are used in today’s television, newspapers, magazines, and online websites. Although advertisers know that fallacies are mistakes in reasoning, it will not affect the understanding by the customer and they still use it in their advertisements. This is due to advertiser want fallacies helps them sell their products and let the customer can have a deep impression on this products. Fallacies sometimes can be tricky. “They may look or sound like arguments, but they don’t provide legitimate grounds for accepting a conclusion” (Moore and Parker 185). However, we also must “be careful not to dismiss legitimate
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The first rhetorical used in this advertisement is Pathos. “Pathos refer to an emotional appeal. An advertisement using pathos will attempt to provoke an emotional response in the consumer.”(Introduction) It creates an excitement and gives people a deep impression for the customer when they see this picture. Who do not want to be a Hulk, who do not want to be as powerful as Hulk. It creates an area for customer imagination. Moreover, it will provoke an emotional for people who see this picture, people will become stimulated, they willing to have a try of this product no matter what result occur, the purpose of advertisement using pothos is to attract people by provoking an emotional and making people excited. This is the common ways for advertisement to attract people to buy their …show more content…
It is also targeting to the people that are not confident or amazing as Hulk in the picture, this energy can help them become a beast. It also targets to the people who lack of emotional and excitement to the life or something that makes them feeling down, this energy drink can provide energy and confidence to those people and let them become successful. This advertisement can have many psychological effect on an audience. It can make person want to buy this energy drink in order to become the beast like Hulk, an attractive person that is successful. And it seems desire among the customer know that they can find back the confidence that they lost, and let customers full of hope to be successful in their life.
Rhetoric devices and fallacies are found throughout the advertisements everywhere. They are used to persuade customers to believe in their messages by playing our emotionally and psychologically. This picture advertisement use False analogy fallacy, pathos and rhetorical analogy/comparison as its rhetorical device. And it targets to the people who are lack of excitement and help them become
The first rhetorical used in this advertisement is Pathos. “Pathos refer to an emotional appeal. An advertisement using pathos will attempt to provoke an emotional response in the consumer.”(Introduction) It creates an excitement and gives people a deep impression for the customer when they see this picture. Who do not want to be a Hulk, who do not want to be as powerful as Hulk. It creates an area for customer imagination. Moreover, it will provoke an emotional for people who see this picture, people will become stimulated, they willing to have a try of this product no matter what result occur, the purpose of advertisement using pothos is to attract people by provoking an emotional and making people excited. This is the common ways for advertisement to attract people to buy their …show more content…
It is also targeting to the people that are not confident or amazing as Hulk in the picture, this energy can help them become a beast. It also targets to the people who lack of emotional and excitement to the life or something that makes them feeling down, this energy drink can provide energy and confidence to those people and let them become successful. This advertisement can have many psychological effect on an audience. It can make person want to buy this energy drink in order to become the beast like Hulk, an attractive person that is successful. And it seems desire among the customer know that they can find back the confidence that they lost, and let customers full of hope to be successful in their life.
Rhetoric devices and fallacies are found throughout the advertisements everywhere. They are used to persuade customers to believe in their messages by playing our emotionally and psychologically. This picture advertisement use False analogy fallacy, pathos and rhetorical analogy/comparison as its rhetorical device. And it targets to the people who are lack of excitement and help them become