Rhetorical And Visual Advertising

For my rhetorical and visual analysis paper, I chose to write about the visual storytelling of an art school’s ad and how it was weak in its presentation. When I decided to write my thoughts on this topic, I wanted to illustrate my professional opinion on advertising and how important it is to touch on all aspects of rhetoric when working on a visual. I also wanted to include this essay rather than my rhetorical narrative paper because I was much more passionate on the topic of analyzing this advertisement. I had much more to talk about within the analysis and found that I also cared about identifying the flaws within the ad more than I did telling a personal story. All the feedback I was given in class was incredibly helpful, as I was able to pick up on what aspects of rhetoric I was lacking in my final draft. I was told that a large piece of my paper had been missing elaboration on the ethos appeal of the poster. At the time I had chosen this topic because I was majoring in communications and had recently learned a lot about advertising and how people view the messages the company is trying to portray. The idea of reviewing a poster advertising an …show more content…
A reoccurring problem I came across was that I would constantly reuse certain adjectives to describe things. It made my papers sound repetitive and uninteresting as I went through the information I wanted to present forth. I also noticed that my writing style had become extremely formal compared to my older writing pieces from the semester before. But as I continued to write, I made a conscious effort to check for these problems and find new ways to write about these topics. The revisions I made to my papers helped to better understand my writing style and make small improvements upon it over the semester. This helped lead me to understand and complete my final portfolio and become a better writer in the