Rhetorical Analysis

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1) My favorite scholarly definition of communication is, "any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes,” by Julia Scherba de Valenzuela.

2) Communication is the interaction between two or more people in any given setting.

3) Organizational communication is the studies specialization that I have. I have vast amount of experience with organizational communication through my extracurricular activities, internship and through coursework. Throughout
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This is a concept that the average person practices almost everyday without even realizing it. Pathos is the emotional appeal, logos is the logical appeal and ethos is the credibility appeal. One or all of these are employed when using rhetoric, defined by Aristotle as the available means of persuasion. I selected this concept because I believe that it is a crucial part of our society not only on an individual level but on an organizational level as well. As a result of that, I believe it is a concept worth knowing and understanding. Aristotle best illustrated the importance of these three appeals with this statement, “It is absurd to hold that a man ought to be ashamed of being unable to defend himself with his limbs, but not of being unable to defend himself with speech and reason, when the use of rational speech is more distinctive of a human being than the use of his …show more content…
Groupthink “occurs when highly cohesive groups fail to consider alternatives that may effectively resolve group dilemmas. Groupthink theorists contend that group members frequently think similarly and are reluctant to share unpopular or dissimilar ideas with others. When this occurs, groups prematurely make decisions, some of which can have lasting consequences.” I chose this theory because is a theory that is very important to understand on both an individual and organizational level. You need to understand groupthink so that you can be self-aware and avoid falling into it. You also should understand it so that you are able to recognize it in your organization. Groupthink can be detrimental to an organization if allowed to continue unchecked. I make sure to be conscious of groupthink in my daily life and as a leader within organizations on campus. Edward L. Bernays very eloquently illustrated the reality of how damaging groupthink can be, “In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public

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