The author starts off with another form of strategies that helps with his purpose of writing the article, Rushkoff uses pathos in this quote, “Customers expect overnight deliveries, instant customer service, and real time inventory adjustments to their every whim.” (p.115). In the article, Rushkoff emphasizes that time is not the same anymore, it is breakneck speed now. He uses that emotional connections where spoiled or impatient customers will not tolerate anything less that they were promised. Which that leads to another point of “There is no such thing as a test or a waiting period. Twitter and Facebook are feeding back sentiment about your products.” (p.119). In a way, Rushkoff is pointing out society’s nasty addiction to technologies
