Rhetorical Analysis On The Iworld By Andrew Sullivan

Society is dead, we have retreated into the iWorld by Andrew Sullivan is an article about technology and how society is changing around us, Sullivan uses different argument tactics to support his purpose. Andrew Sullivan’s purpose is to show how technology like the ipod is making society more isolated and less social. A quote that he used to show his intent of this essay is “It's strange to be among so many people and hear so little. Except that each one is hearing so much”, this shows how people who are listening to music in public are tuning out the sounds of the environment. It seems like they are hearing so little because they become unresponsive and indulged in what they are actually hearing, which is the music. The overall purpose is …show more content…
The reason this is his intended audience is the fact that so many people are aware of the new technologies. Even if someone who hasn’t personally used the new technology, it is likely they have seen people who have. Also people who are using the new technology it opens their eyes to the repercussions of using something like an ipod. Now in 2016 so many more people have iphones or ipods, so it is even more relevant now, it is possible Sullivan wasn’t aware how much people this would target. But regardless he was targeting a broad audience, people who don’t and who do use these technologies can relate to the the personal examples he gives. Andrew Sullivan uses very logical and personal examples to target his audience.
The topic of this article is how new technology like the ipod is negatively impacting society. This article is about the specific ways the technology is impacting society. It shows the outcomes and the reasons why this is happening. You get different reasons to why this is occurring and the repercussions of it as well. The topic in general is just how something like the ipod can change society, and how it really does make a difference to the individuals and the whole community