“fanatical” about sports. Going to a sports event, watching sports on tv, participating in a fanclub, and attending sports conventions are among the favorite pastimes of a Super Fanatic. These fans are most likely to enjoy sports like soccer or racing, though they follow every sport, except for football. Super Fanatics follow their favorite teams and players via social networks and most likely to spend money via digital media.
Strategy: Largely motivated by pride and tradition, the most effective way for us to reach Super Fanatics is through emotional appeals. “Believe In Yourself” and inspirational messaging will provide this group with fandom validation. Most of the ad spend here will be designated to online media outlets that will reach
Strategy: Largely motivated by pride and tradition, the most effective way for us to reach Super Fanatics is through emotional appeals. “Believe In Yourself” and inspirational messaging will provide this group with fandom validation. Most of the ad spend here will be designated to online media outlets that will reach