Rhetorical Analysis Of NFL Ad

Improved Essays
Show More
Good Humor, Great Captivation, and Extraordinary Pathos: A Highly Captivating NFL Ad
Rhetorical appeals are very important forms of communication human’s use on a daily basis, even if it is not realized. The Super Bowl Baby Legends Ad aims to make the audience, which consists mainly of teenagers, adults, some children, and some elderly to see “Football is Family” when they think of the NFL. In America, since football is a highly popular sport at high schools and colleges, it becomes a habit for fans to watch football. Football is watched almost every day of the week by all different people, and has been like that for a while. The Super Bowl Baby Legends Ad adequately inspires NFL fans to pay their tribute to Super Bowl legends.
The most used rhetorical appeal in the commercial is the use of pathos. Pathos is what appeals to emotions in any form of communication. The pathos presented in the commercial is emotional images, value-based evidence, eye-catching compositional arrangement, and aesthetically pleasing props, characters, and settings. (“A Rhetoric Handbook for English 1301 & 1302”). Pathos can be any emotion possible. In this commercial the emotions expressed are happiness and excitement. The cute babies dressed up in different jerseys and coaches outfits to support Super Bowl legends attracts the audience and support, and makes their hearts …show more content…
The commercial was aired during last years Super Bowl. The intended audience is football fans, mostly consisting of teenagers all the way to adults. The Super Bowl is the most watched football game in America; so having this commercial advertised during it makes people bigger fans of the NFL and NFL teams. Society today likes to think that athletes are born naturals, so having the statement; “Born from Greatness” in this commercial connects the time it played and the topic of the

Related Documents

  • Improved Essays

    Pros And Cons Of Pro Life
    • 1006 Words
    • 5 Pages

    Pros And Cons Of Pro Life

    In the 2010 Super Bowl, there was a Tim Tebow pro life ad that struck some people as taking things too far. Part of the reason this commercial was so controversial was because the message of the commercial got confused with the actual purpose of it. The…

    • 1006 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Rhetorical Essay On Social Work
    • 1152 Words
    • 5 Pages

    Rhetorical Essay On Social Work

    I have used a very commonly known technique that advertisers love to use; I have played on my audiences emotions. Through the use of the rhetoric device, pathos, I have shown images of children who are noticeably in pain, alone, and sick of living in bad conditions. I included a picture of a small African American girl with tears streaming down her face. She looks like she’s trying to be strong, maybe for her siblings, but she can’t hold her emotions in any longer. Two out of the three pictures I placed on the ad depict white children.…

    • 1152 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    A Rhetorical Analysis Of The Bernas Rice Company
    • 363 Words
    • 2 Pages

    A Rhetorical Analysis Of The Bernas Rice Company

    Pathos Pathos, is a persuasive quality that provokes pity or sadness. It is uses in many ads, newspapers, magazines, etc. to demonstrate positive and negative emotions, such as frustration, anger, love, or respect. My advertisement of my choice, goes above and beyond to set a thought provoking scene, that seems to lift your spirit, while also making you tear up a little. This emotional technique makes the advertisement hit home, and relates with everyone’s life, and family matters.…

    • 363 Words
    • 2 Pages
    Improved Essays
    Read More
  • Improved Essays

    Pepsi Rhetorical Analysis
    • 1309 Words
    • 6 Pages

    Pepsi Rhetorical Analysis

    Since a commercial can be seen from different cultural perspectives, Pepsi analyzes each culture to create a strategy to apply ethos, logos, and pathos correctly. The first commercial is situated in the Super Bowl season, this commercial can make more sense for American people, since this event is unknown in…

    • 1309 Words
    • 6 Pages
    Improved Essays
    Read More
  • Decent Essays

    Example Of Ethos Pathos Logos
    • 174 Words
    • 1 Pages

    Example Of Ethos Pathos Logos

    This ad focus so much on pathos that most viewers cannot contain their emotions when viewing the video, especially when the father realize that his daughter knew about the other side of his life. The side where he is struggling to make end met and to send her to school. It’s compared the happy father while he is with his kid versus the emotional struggle he has to deal with when he knew that he cannot make end meet; his frustration when he cannot get a stable job to provide for his children. He upset because he has to pretend to be a successful businessman while in fact he's begging recruiter to hire him and barely scraping by doing menial and temporary jobs. He exhausts himself working more hours or more physically challenging jobs than…

    • 174 Words
    • 1 Pages
    Decent Essays
    Read More
  • Superior Essays

    Budweiser Super Bowl Commercials
    • 1316 Words
    • 6 Pages

    Budweiser Super Bowl Commercials

    This use of emotional connection helps convince the audience that their product it the best one out there. They draw their audience to the TV screen by using the Clydesdale horses and the Labrador puppies. In this specific Budweiser commercial, they combine visuals as well as audio to create the emotions in the people to help connect them to the commercial. The first major visual that has people’s emotions going crazy is when the horse nudges the puppy with its nose showing the audience that they are friends. The owner then comes in and picks the puppy up which then draws the audience in even more since the puppies head is on the mans shoulder looking straight into the audiences eyes.…

    • 1316 Words
    • 6 Pages
    Superior Essays
    Read More
  • Improved Essays

    In The Arms Of The Angel Commercial Analysis
    • 912 Words
    • 4 Pages

    In The Arms Of The Angel Commercial Analysis

    Evidence of pathos contained in the advertisement is the main rhetorical strategy used to convince the audience. The commercial then shows heart wrenching visuals of animals living in shelters due to abuse. These images slowly transition across the screen, each time showing a different animal that looks sad and neglected. The images chosen are especially dramatic in order for the audience to see how desperately these deprived animals need their donations. Seeing the animals causes the average viewer to become emotional and sympathetic.…

    • 912 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    The Super Bowl: Ethics And Ethical Issues In The NFL
    • 1211 Words
    • 5 Pages

    The Super Bowl: Ethics And Ethical Issues In The NFL

    The NFL has been the center of many ethical controversies. Many of these controversies come to the forefront of media outlets around the time of the Super Bowl. Advertisements that air during the Super Bowl have been associated with many of these Super Bowl related controversies. Many companies have even been known to produce advertisements specifically for the reason of creating a situation in which their ads will disrupt the normal family oriented flow of the Super Bowl. The choice and responsibility of either rejecting or accepting these ads can be a difficult decision for the person or persons in charge of it.…

    • 1211 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Budweiser Lost Dog Commercial: Rhetorical Analysis Of An Emotional Symbols
    • 1172 Words
    • 5 Pages

    Budweiser Lost Dog Commercial: Rhetorical Analysis Of An Emotional Symbols

    The commercial shows the close bond between the farmer and his dog, and when they get separated, not only does the farmer get extremely upset, the audience does as well. Emotions have developed towards the relationship that is portrayed. Many people have a relationship like this, whether it be with an animal or a person and they understand the hurt that the farmer feels (Rhetorical Analysis of a Commercial 2015). In the beginning of the commercial, the audience sees the cute puppy pop out of the hay. This is another example of pathos because anyone who watches this would be happy and smiling.…

    • 1172 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    Rhetorical Analysis On Redskins
    • 998 Words
    • 4 Pages

    Rhetorical Analysis On Redskins

    Sticks and stones may break my bones, but words will never hurt me. In recent history, society as a whole has moved away from the message of a childhood rhyme; in an age where a politically correct vernacular dominates, mainstream America is incredibly concerned with using non-offensive terms. The use of a word like nigger or chink would be inappropriate by today’s standards, so why would the term redskin still be deemed appropriate in reference to the indigenous population of North America? C. Richard King attempts to answer this question by framing his piece Redskins: Insult and Brand with the NFL’s Washington Redskins team. King’s critical analysis on the etymology of redskins focuses on this high grossing NFL franchise, as he describes that the term’s, “lingering presence undermines…

    • 998 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    A Rhetorical Analysis Of Political Advertisement
    • 1051 Words
    • 5 Pages

    A Rhetorical Analysis Of Political Advertisement

    Once every four years, many of the standard television advertisements are replaced with something much worse: political campaign ads. There are many different types of campaign ads. Among them are characters ads, which serve to establish the good character of a candidate, bandwagon ads, which serve to convince the public that a candidate is best choice because many other people are voting for them, and evidence ads, that use facts to convince the public that a candidate is the best choice for office. There is, however, one type of ad that sparks more controversy than any of the others, the attack ad. The attack ad seeks to dissuade voters from choosing a certain candidate by attacking their character or track record.…

    • 1051 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Texting And Driving Rhetorical Analysis
    • 707 Words
    • 3 Pages

    Texting And Driving Rhetorical Analysis

    The mother is talking on her cellphone with her significant other while driving and once they get off of the phone with each other she decides to glance down at her phone to look at a post. Once this happens she then swerves into the left lane and collides with a truck and completely totals her car and the truck. Pathos is very relevant at this moment because it then rewinds the collision in slow motion and shows the expressions on the people’s faces surrounding the crash and the face of the mother and daughter during the crash. While watching this part of the advertisement, one feels guilty because one sees the consequences of texting and driving. One also feels sad because they see how the family was before the crash and notice how things would be very different if the mother resisted the urge to check her phone and…

    • 707 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Rhetorical Analysis Of The Chevy Commercial
    • 1039 Words
    • 5 Pages

    Rhetorical Analysis Of The Chevy Commercial

    In society, consumers all have a common thread, they want to feel as if a product that they are going to spend their money on is worth the cost. Many commercials you watch on TV are there for the sole purpose of making watchers want to buy their product by using intriguing messages or celebrities to draw in the watcher's attention. In the 2014 Chevy commercial titled, Maddie, the commercial follows the story of a young girl as she recieves her first puppy up until the no longer puppy’s final day. The writers of the commercial use common rhetorical analysis techniques to portray a general message to the watchers. For example, the writers uses pathos in this commercial to play on the watchers emotion and evoke an underlying sadness.…

    • 1039 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Snow Day Advertisement Analysis
    • 1064 Words
    • 4 Pages

    Snow Day Advertisement Analysis

    As a television, computer, smartphone, or any other multi-media device is in the possession of many people today, advertisements are seen by everyone on a daily basis. Whether it is for food, clothes, or even an advertisement for a big game, it is designed to appeal to the senses. The advertiser wants to make the viewer feel as if they can see, taste, touch, smell, and hear what is presented in front of them. It is all about appealing to the viewer’s senses and emotions. This is why advertisement’s one would see on a network like Comedy Central differs from what one would see on Cartoon Network.…

    • 1064 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Persuasive Essay On Advertising
    • 1152 Words
    • 5 Pages

    Persuasive Essay On Advertising

    This commercial is also, in a way, made in a skit format, leaving room for a lot of improvs to be done. This is smart logically because now the audience can take a different look at the commercial and have more of what real reactions look like and how this mother would really tackle an everyday mishap. Therefore, the commercial is even more effective because we are getting real reactions from people who are viewing this commercial. Also, because of it being left to improv and showing the real reactions, we get real emotions and that leads into how pathos is shown and used throughout the…

    • 1152 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings