A Rhetorical Analysis of the “Xpress Ready-Set-Go
Imagine slaving over dinner, as well as washing up all the dishes. You are exhausted, so you lie down on the couch and flip on the television. You seem an infomercial for the “Xpress Ready-Set-Go” (https://www.youtube.com/watch?v=O6JEi3__2KI&list=PLtImsJNRrvF-SbTt1MerHSmD38QW_U7zV) and you can’t help but think of how this appliance could change your life. For roughly 30 minutes, this advertisement effectively uses pathos, logos, and ethos to persuade you that this appliance will make your life easier. “Although infomercials became popular in the early 1980s, it is believed that the first ever long-form infomercial aired in the late 1940's” (Suggett, 1). Infomercials are usually on at odd hours, which cater to all different types of people. The ads are entertaining and easy to watch. Some ads are far-fetched and silly while others prove to be worth-while. Many infomercials used real people to give testimonies which make them seem more credible. To begin with, logos is one of the rhetoric devices that infomercials use to persuade …show more content…
“Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions” (Modes of Persuasion, 3). They make this ad relatable. We all want, easy, delicious tasting, and healthy meals. We can all relate to running out of time and having to buy fast food. It is sometimes expensive, not very good tasting, and for the most part; not healthy either. When asked about the health side of these meals, Mary Rickett’s responded: “You don’t overeat this way. And you don’t get any extra calories because you don’t use a lot of oil or butter, or anything like that.” This appliance allows you to fry, bake, and grill all in one thing. You don’t need big expensive equipment to make a good meal. They also have made this appliance affordable for most people. It is only 3 payments of
Imagine slaving over dinner, as well as washing up all the dishes. You are exhausted, so you lie down on the couch and flip on the television. You seem an infomercial for the “Xpress Ready-Set-Go” (https://www.youtube.com/watch?v=O6JEi3__2KI&list=PLtImsJNRrvF-SbTt1MerHSmD38QW_U7zV) and you can’t help but think of how this appliance could change your life. For roughly 30 minutes, this advertisement effectively uses pathos, logos, and ethos to persuade you that this appliance will make your life easier. “Although infomercials became popular in the early 1980s, it is believed that the first ever long-form infomercial aired in the late 1940's” (Suggett, 1). Infomercials are usually on at odd hours, which cater to all different types of people. The ads are entertaining and easy to watch. Some ads are far-fetched and silly while others prove to be worth-while. Many infomercials used real people to give testimonies which make them seem more credible. To begin with, logos is one of the rhetoric devices that infomercials use to persuade …show more content…
“Pathos or the emotional appeal, means to persuade an audience by appealing to their emotions” (Modes of Persuasion, 3). They make this ad relatable. We all want, easy, delicious tasting, and healthy meals. We can all relate to running out of time and having to buy fast food. It is sometimes expensive, not very good tasting, and for the most part; not healthy either. When asked about the health side of these meals, Mary Rickett’s responded: “You don’t overeat this way. And you don’t get any extra calories because you don’t use a lot of oil or butter, or anything like that.” This appliance allows you to fry, bake, and grill all in one thing. You don’t need big expensive equipment to make a good meal. They also have made this appliance affordable for most people. It is only 3 payments of