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Where do these fruits and vegetables come from? Most people would answer “They are grown on a farm of course!” Which indeed is true, but thinking beyond that, most produce starts off as just a tiny seedling. So going back to the question… fruits and veggies come from seeds which are produced and distributed by agribusiness corporations like Monsanto. In their article ‘Why Does Monsanto Sue Farmers Who Save Seeds?’ Monsanto; one of the first agribusiness corporations, defends the company’s reputation and effectively justifies why and how they go about handling patent infringement. Originally posted on Monsanto’s website, the article informs readers of the great lengths that the company goes through to do research and development of their seeds, why their product is patented and also why it’s so important for Monsanto to pursue consumers who do not follow the provisions outlined in a signed agreement. Monsanto appeals to their target audience by using specific rhetorical techniques including ethos and logos to convince
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The company uses logos by giving a numerical value on how many lawsuits have been filed against seed infringement violators. In the article Monsanto states that various cases are settled before moving onto a trial, however when forced they have only filed 144 lawsuits since 1997 which averages about 11 per year in the past 13 years. This shows the reader that although Monsanto will go the extent of filing lawsuits against farmers who break the contract, the consumers are given the opportunity to handle the violations “in house” per say before having to deal with legal consequences. Monsanto is trying to convince readers of the importance of patenting seeds and abiding by these laws. With these statistics the company supports their claim with logical information and facts.
‘Why Does Monsanto Sue Farmers Who Save Seeds?’ gave the reader’s facts, background information for the company and showed why Monsanto can be trusted regarding their laws and regulations. Readers would likely agree that abiding by seed infringement laws is just as significant as following other rules after reading this article. By using rhetorical techniques Monsanto gave a compelling argument in favor of their patent laws and why they pursue the wrongdoing of those
The company uses logos by giving a numerical value on how many lawsuits have been filed against seed infringement violators. In the article Monsanto states that various cases are settled before moving onto a trial, however when forced they have only filed 144 lawsuits since 1997 which averages about 11 per year in the past 13 years. This shows the reader that although Monsanto will go the extent of filing lawsuits against farmers who break the contract, the consumers are given the opportunity to handle the violations “in house” per say before having to deal with legal consequences. Monsanto is trying to convince readers of the importance of patenting seeds and abiding by these laws. With these statistics the company supports their claim with logical information and facts.
‘Why Does Monsanto Sue Farmers Who Save Seeds?’ gave the reader’s facts, background information for the company and showed why Monsanto can be trusted regarding their laws and regulations. Readers would likely agree that abiding by seed infringement laws is just as significant as following other rules after reading this article. By using rhetorical techniques Monsanto gave a compelling argument in favor of their patent laws and why they pursue the wrongdoing of those