Rhetorical Analysis Of Water In Fiji

Fiji water is changing the bottled water industries standards daily. Through use of statistics, expert testimonials, and appeals to emotion via discussion about energy reduction, Claudia H. Deutsch depicts Fiji Waters’ efforts in remaining carbon neutral in an appealing manner to the reader. In any discussion about what a person or company is doing to remain fair to the earth we live on, statistics are keystone to depicting the exact scope of effectiveness. The author of the article, Claudia H. Deutsch, uses a vast amount of different statistics to prove Fiji Waters’ dedication to the environment. The author cites changes to how Fiji remains carbon neutral by “[installing] a windmill in 2009 to provide energy to its bottling plant in Fiji in the South Pacific [and] it will ship bottles of water intended for sale on the East Coast to the Port of Philadelphia, rather than truck them east from Los Angeles”. These statistics appeal in a well-received manner to most by appealing to the pathos of a reader, and the author uses this technique both frequently and effectively. …show more content…
The author cites Fiji’s senior vice president for sustainable growth, Thomas Mooney, in saying that “We are a small brand, but we are raising the bar for the entire industry on how we should operate”, a statement that may solidify a readers’ positive thoughts on the company as a ‘small brand’ that is ‘doing a lot’. Deutsch’s use of figurative language is paramount to the success of the article. Using vocabulary that both entices the reader to believe the argument and keeps a reader interested can turn any argumentative or informative paper into a vastly more credible one. Key words that involve the environment and similar controversial topics are used by Deutsch throughout the Fiji article and the importance and effectiveness of them do not go