A Rhetorical Analysis Of Wash Mother's Foot

Growing up, my foster mother took good care of me. She made sure I was fed three times a day, had warm clothes, and most importantly felt loved. Back then, I didn’t know how to respond to her love and kindness, I took it for granted. It was not until I left her that I understood how much she meant to me. As I came upon a commercial on YouTube, I was moved. The commercial is a Chinese public service ad ran by the government to promote an ideal moral ethic. In this advertisement, it proved that for a successful advertisement a strong pathos, and logos appeal could be very powerful tools to persuade the viewers, especially of an idea. This first ad video is Wash Mother’s Foot (妈妈洗脚). The purpose of this ad was to promote an idea. As a parent, …show more content…
It was set in a low tone simple house, with the mid aged woman as the main character. This ad took the gender stereotype of women are the ones that stays home to take care of the family members. The mother had a regular plain cloth, which helps its targeted viewers. “The middle class women” to make a closer connection to this ad. The ad video begins with a playful scene of the mother washing the child’s foot in a small tub, for it is a norm to wash your feet before bed in China. Then, the mother tickles the boy in bed before leaving the room. The smiles that were on their faces during this scene cannot help but leave the viewers with a sense of happiness too. This part of the ad shows the relationship between the mother and the child. As the ad shows the mother expressing her love for her child by taking care of him, it also shows what a joy a mother could have with their child in the simplest things they do together. The ad took a reasonable assumption that all mothers love their child, to argue that when it’s targeted viewers, “the young adult parents” were young, their parent has loved them just like this woman did. When the mother left the bedroom, the cute, curious boy took leave to find out what the mother is up to. The whole video takes a small twist when the child discovers the conversation between the grandmother and the