The three advertisements are very much alike. They all contain the three persuasive appeals, pathos, logos, and ethos but in different ways. All the advertisements employed a labrador puppy to help establish the three different appeals. However, each advertisement used the labrador in different ways to appeal to the audience in different ways, either to be informed,persuaded, or entertained.
The first advertisement, “2015 Budweiser Super Bowl commercial” attacked the audience with an immense amount of emotion. In the commercial, it demonstrates a male with his puppy inside a barn. As the owner puts his horses inside the trailer, the puppy enters the trailer without the owner noticing and stays in their. Sooner or later the owner notices …show more content…
The advertisement pictures a lab with the product, Kleenex, which is the product that is being advertised. The figure of the puppy is used because it is soft just like the Kleenex should be. The Kleenex commercial utilizes a puppy to help establish the emotion on the audience. As I saw the puppy sit by the Kleenex box, I imagined how soft the puppy must feel and compared that feel to the possible texture of the Kleenex tissue as well. It builds engaging emotion of cuteness on the audience to encourage people to buy the “lab” tested Kleenex. Ethos established a connection with the audience because the commercial was actually lab tested. Yes, the commercial applies an actual lab puppy, but what the commercial wants the audience to see is that the product was tested. With the product being lab test the audience may be more convinced into buying the product knowing people actually experimented with it and that there is evidence behind this. It would be logical for the audience to buy this product because there is proof through evidence based information that this tissue brand works how it should.Also knowing the product is PEFC approved, it would be logical for a customer to buy this product instead of knock off …show more content…
However, I would have to say the “Budweiser: Friends Are Waiting” impacted me the most. The commercial, itself, was very creative. It demonstrates a bond between a lab and their owner from the day the owner first got the lab, to the lab being fully grown. It demonstrates them together, going for walks, and riding around in the car together. The two built an unbreakable bond and became best friends. One day the owner decides to go drink with a couple a friends leaving the dog alone. As the night passes, the dog gets sad and lonely. After a long lonely night, the owner comes back and the dog is filled with pure happiness. This illustration demonstrated pathos. The emotions of sadness,depression, and joy are the emotions that were used in the commercial. It is very sad for dog to be alone by itself, and I'm sure most people love seeing a dog happy wagging its tail. According to Jean Yonder“ 28 people in the United States die in an alcohol-related vehicle crash—that's one person every 51 minutes”(Jean). If that person decided to drive the night he went out with his friends, he could of been one of the twenty-eight people involved in an accident, which demonstrates logos while implying pathos. The Budweiser Super Bowl commerical and this commercial were very identical because they both used a lab. This particular commercial informed people how you need to drink
The first advertisement, “2015 Budweiser Super Bowl commercial” attacked the audience with an immense amount of emotion. In the commercial, it demonstrates a male with his puppy inside a barn. As the owner puts his horses inside the trailer, the puppy enters the trailer without the owner noticing and stays in their. Sooner or later the owner notices …show more content…
The advertisement pictures a lab with the product, Kleenex, which is the product that is being advertised. The figure of the puppy is used because it is soft just like the Kleenex should be. The Kleenex commercial utilizes a puppy to help establish the emotion on the audience. As I saw the puppy sit by the Kleenex box, I imagined how soft the puppy must feel and compared that feel to the possible texture of the Kleenex tissue as well. It builds engaging emotion of cuteness on the audience to encourage people to buy the “lab” tested Kleenex. Ethos established a connection with the audience because the commercial was actually lab tested. Yes, the commercial applies an actual lab puppy, but what the commercial wants the audience to see is that the product was tested. With the product being lab test the audience may be more convinced into buying the product knowing people actually experimented with it and that there is evidence behind this. It would be logical for the audience to buy this product because there is proof through evidence based information that this tissue brand works how it should.Also knowing the product is PEFC approved, it would be logical for a customer to buy this product instead of knock off …show more content…
However, I would have to say the “Budweiser: Friends Are Waiting” impacted me the most. The commercial, itself, was very creative. It demonstrates a bond between a lab and their owner from the day the owner first got the lab, to the lab being fully grown. It demonstrates them together, going for walks, and riding around in the car together. The two built an unbreakable bond and became best friends. One day the owner decides to go drink with a couple a friends leaving the dog alone. As the night passes, the dog gets sad and lonely. After a long lonely night, the owner comes back and the dog is filled with pure happiness. This illustration demonstrated pathos. The emotions of sadness,depression, and joy are the emotions that were used in the commercial. It is very sad for dog to be alone by itself, and I'm sure most people love seeing a dog happy wagging its tail. According to Jean Yonder“ 28 people in the United States die in an alcohol-related vehicle crash—that's one person every 51 minutes”(Jean). If that person decided to drive the night he went out with his friends, he could of been one of the twenty-eight people involved in an accident, which demonstrates logos while implying pathos. The Budweiser Super Bowl commerical and this commercial were very identical because they both used a lab. This particular commercial informed people how you need to drink