The main objective of advertisements is to showcase a product, awareness or an event to lure a targeted audience to purchase whatever they are selling. Many methods are used to achieve this captivating process. Burger King, one of the many major fast food chains, has created very appealing and sometimes humorous advertising campaigns, however, this promotion is blown out of proportion with lust and desire for more than what is being promoted. The advertisement covers all three rhetorical appeals and is effective in both literal and figurative aspects. According to Burger King, their new “BK Super Seven Incher” sandwich is so good that it will exhilarate the mind and taste buds. However, the slogan “It’ll Blow Your Mind Away” and the image
