“ When the truth dawns, it dawns in fire” says Esbern, Nord, and one of the last remaining blades. The Elder Scrolls V: Skyrim is a game released November 11, 2011 by Bethesda softworks with the intention of continuing their popular “The Elder Scrolls” series. The promotional commercial begins with pictures carved in dark stone with the dragonborn theme song beginning to play softly in the background. The Narrator's voice comes up and begins to tell lor from the game as the sound of swords clashing is heard. The screen flashes between the carved stone, which is beginning to move, and a human with a shield looking at some unknown enemy. An eye opens on the stone and it is revealed to be a dragon and the warrior is fighting said dragon. From that point on the commercial back and forth between the dragon battle and gameplay elements, all the while the narrator continues with his speech.The prominent elements in there were the stone and the warrior, the creators of the commercial were trying to make the viewer focus on both the stone and the warrior, then mainly on the warrior and the battler itself. Without using …show more content…
Pathos is one of the three rhetorical appeals and is used to gain an emotional response from viewers. The opening scene of the commercial uses the background song and the dark image to catch the viewer's attention. Then the narrator's deep almost hypnotic voice draws the viewer into the story the narrator is telling, the story of the dragonborn. The song used is the theme for the dragonborn which serves the purpose of making the viewer feel the mood of the battle. The opening is followed by gameplay and character reveals, the purpose being to make the viewer excited for what can be done inside the game. These elements make the audience feel like the are fully already invested within this game. They generate hype within the audience members for the