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He constantly confirmed his points by giving hard facts and supporting them with evidence. The most important facts in the documentary were so explicit because Spurlock presented them in an exciting and eye-catching manner to intrigue his intended audiences- mostly kids, young adults, and parents. He used graphs, charts, cartoons, and animations to efficiently display his data. For example, when Spurlock shows how much money food companies spend on advertisements per year, the animation was not only funny and interesting, but it was also simple and straightforwardly understandable. He smoothly exhibited that fast food companies spend an enormous amount of money on marketing and promotion while healthy food companies, in comparison, only spend a small amount of money. Another way that Spurlock expressed a crucial fact in an unusual way was when he listed the twenty different diseases that were attainable or exacerbated by obesity. As he named each disease, a cartoon person showing the disease emerges layered on top of a picture of the outside of McDonald’s. When he inished identifying the diseases, he added that “…if current trends continue, one out of every three children born in the year 2000 will develop diabetes in their
