He also mentioned his wife Pat and the difficulties they had to face when they first got married. Nixon appealed to the American people by giving a relatable personal experience. For example, he gave an account of him living in an $80-a-month apartment in Alexandria, Virginia, amongst his other financial expenditures and savings. He mentioned the modest or “respectable Republican coat” his wife had, and tried to continue to sell his “modest-lifestyle” and appeal and relate to the average American. Checkers and Pat’s respectable Republican cloth coat that later came to symbolize “maudlin, self-serving humility” secured his position on the ticket (Jamieson p.73).
In the speech, Nixon personalized and was careful with his word choice and how …show more content…
He tried to have Ike release his financial data, just as he had done with Stevenson and Sparkman. In doing so, he also took away the ability to remove him off of the ticket away from Ike’s hands. That power was then switched over to the Republican National Committee, a group that favored Nixon. The committee voted in Nixon’s favor at 107-0. Even having Republican politician Arthur Summerfield praise Nixon in describing him as one who “walked unafraid through the valley of despair and emerged unscathed and unbowed” (Jamieson p.76).
Nixon appealed to those in the Republican party who were more inclined to supporting him, charting himself as the much safer course. He was used as sort of a martyr against the fight against communism. His emotional appealing Checker’s speech not only solidified his place on the ticket, but cemented his place in history. He was able to use the “stereotype” and fears and hatred around communism to sway support his way. He was able to appeal to emotions of the American people to help brand himself as some victor for the Republican
In the speech, Nixon personalized and was careful with his word choice and how …show more content…
He tried to have Ike release his financial data, just as he had done with Stevenson and Sparkman. In doing so, he also took away the ability to remove him off of the ticket away from Ike’s hands. That power was then switched over to the Republican National Committee, a group that favored Nixon. The committee voted in Nixon’s favor at 107-0. Even having Republican politician Arthur Summerfield praise Nixon in describing him as one who “walked unafraid through the valley of despair and emerged unscathed and unbowed” (Jamieson p.76).
Nixon appealed to those in the Republican party who were more inclined to supporting him, charting himself as the much safer course. He was used as sort of a martyr against the fight against communism. His emotional appealing Checker’s speech not only solidified his place on the ticket, but cemented his place in history. He was able to use the “stereotype” and fears and hatred around communism to sway support his way. He was able to appeal to emotions of the American people to help brand himself as some victor for the Republican