The article provides details of how the teen retailer does not stock sizes XL or XXL in women’s clothing simply because the CEO, Mike Jeffries, does not want larger women wearing his brand. They openly accept, and unfortunately, brag about being exclusionary about their brand. This is a perfect example of how big fashion industries are making people know that only the “cool kids” are accepted. You do not see big fashion brands that are specifically targeted for larger people, but there are retailers like Abercrombie & Fitch that are only built around sex appeal which directly affects a lot of young …show more content…
For example, discussing about Stephanie Grant’s autobiographical novel, the Passion of Alice, Bordo mentions about how thin models look as if they are living without desire and without the longing of any kind. She anticipated readers thinking why would anyone want to live without desire, and why would any fashion corporate use a model who looks like this? She provides Freud’s take on the psyche of death that “it represents not the destruction of the self but its return to a state prior to need, thus freedom from unfulfilled longing, from anxiety over not having one's needs met.” This is further explained how the fashion industry has used it to their advantage by pointing fingers at the world and saying since it has only given us anxiety, diseases, stress and other issues, shouldn’t we just stop caring and become