Rhetorical Analysis Of Ms Lang

Deeper issues fuel our nation's alcohol sodden cultural binge, recently appeared in the Courier-Mail. The author, Kylie Lang, contends to her audience of proud Australians and concerned parents that Australian's should reduce their amount of alcohol consumption. By combining informal slang in a particular ordering in her opinion piece Ms Lang, intends to convey to its audience that binge drinking has become too much a part of Australian culture. Using various tonal shifts from confrontational, to casual, to serious, to frustrated.

In the introductory section, Lang employs various language features in order to convince her audience of her intention with a confrontational tone. Beginning in the headline, Lang gives the audience a sentiment of shame. The carefully selected words "deeper issues fuel our nation's alcohol-sodden cultural binge," provokes their …show more content…
In this way, the audience feels more able to relate with Lang which causes them to be more likely to trust her, and in turn listen to her intention. By believing her understanding and relatable nature from her point of view, the audience of proud Australians agree readily with her contention of reducing general alcohol consumption levels. Lang later goes onto use long winded paragraphs to explain her understanding of the subject: "we certainly need an urgent, multi pronged approach to tackle..." This in contrast to her earlier relaxed explanations of the opposition, creates a very noticeable tonal shift, which grabs the audience's attention. Having taken down their guards, Lang utilises emotive language such as, "entrenched," and "must," to give the audience a feeling of obligation, that in understanding her plight, they must act immediately. This in turn, gets them on her side of wanting to reduce general Australian binge