During the 1964 United States presidential election, a political advertisement named "Daisy" was aired for Lyndon B. Johnson's presidential campaign. Although it only aired once on television once - and only on one channel, NBC - it was enough for him to win with a landslide victory over Barry Goldwater. In his campaign, Johnson uses Goldwater's speech to imply that he would, without a doubt, wage a nuclear war, killing "300 million people before sundown," to scare voters. Fear tactics had been used before, but Johnson's campaign video is considered the first "attack ad" in a political campaign
