Nowadays, we live in a globalized world where technology provides great opportunities for cross-cultural communication. Furthermore, it is a fact that most companies use different kind of technologic sources such as TV commercials, websites, and so on, to present their products to the general public. However, if companies want to expand its brand to the global market, it is important that they are aware of cultural differences and its possible influence on the people’s behavior. As an illustration, Pepsi, a multinational beverage company, has been responsible for creating a great quantity of commercials which have been shown across the globe. When analyzing Pepsi Company’s use of rhetorical appeals via two commercials, the company’s use of persuasion becomes obvious; moreover, Pepsi’s commercials are established in accordance with the culture where the product is intended to be sold.…