The appeal “ Living Hungry in a Jobless America” speaks to primarily to parents living in the United States (target audience). Given the appeal addresses the issue of children who suffer from hunger, people who have children of their own would mostly relate to it. The appeal claims to solve the problem of children’s hunger in the United States; It aims not only to raise awareness about the issue, but convince people to presumably donate money or time in order to solve it. The clients who would directly benefit from the organization’s activities are the kids themselves and their families who are already suffering from hunger due to tough economical and financial situation.
The video does not explicitly reveal specific features about its service, …show more content…
The pathos effect is dramatized a notch more through two scenes; first when one kid mentions how he would chew on plastic or rubber to convince himself he is eating, and the other scene is the “ treasure hunt” one, where a kid and his mother search the dumpsters looking for food. Logos appeals also play a significant role in persuasion; the video rolls out with a definition of hunger; so they are clearly and reasonably explaining the topic for the audience in a dramatic manner “the painful sensation or state of weakness caused by the need of food.” Joel Best explains in his book “ Damned Lies and Statistics” how people react to big numbers; “ big numbers meant there was a big problem.” Based on this theory, the logos appeals are used in this video, which are the big figures and statistics (17 million, 4.3 pounds of food produced daily) that are inserted to portray the issue as significant problem and convince the audience with tits plausibility. The visual imagery through out the entire appeal complements its messages. The background and settings exhibit poverty and scarcity; whether by the kids’ ragged clothes, the wrecked kitchen, or the children’s pale and sad faces. The background music used through the entire video resonates with feelings of sadness and heartache. The scenes with text, use a black background with contrasting golden font to portray an image of darkness illuminated with light, which
The video does not explicitly reveal specific features about its service, …show more content…
The pathos effect is dramatized a notch more through two scenes; first when one kid mentions how he would chew on plastic or rubber to convince himself he is eating, and the other scene is the “ treasure hunt” one, where a kid and his mother search the dumpsters looking for food. Logos appeals also play a significant role in persuasion; the video rolls out with a definition of hunger; so they are clearly and reasonably explaining the topic for the audience in a dramatic manner “the painful sensation or state of weakness caused by the need of food.” Joel Best explains in his book “ Damned Lies and Statistics” how people react to big numbers; “ big numbers meant there was a big problem.” Based on this theory, the logos appeals are used in this video, which are the big figures and statistics (17 million, 4.3 pounds of food produced daily) that are inserted to portray the issue as significant problem and convince the audience with tits plausibility. The visual imagery through out the entire appeal complements its messages. The background and settings exhibit poverty and scarcity; whether by the kids’ ragged clothes, the wrecked kitchen, or the children’s pale and sad faces. The background music used through the entire video resonates with feelings of sadness and heartache. The scenes with text, use a black background with contrasting golden font to portray an image of darkness illuminated with light, which