Everyone initially asked preformed an over feminized caricature of the action. Then the video pans to the same query asked to a group of girls between 10 and 12 and due to their innocence to the term they preform each action to the best of their ability rather than stagnated. After the former group is asked the implication of the phrase upon the self-esteem and confidence of a young girl going through adolescence the group experiences an epiphany and understands their flawed views. After the young ladies of the group gave their advice to young girls who hear and experience this schema the group retries their action, to the voice of “like a girl”, to the best of their ability rather than anything lesser. The message sent through this ad is a powerful one, it shows the impact that this mentality can cause disastrous results and sets an already danger precedence. Starting from a young age this message can prove to be incredibly deteriorating to young girls’ self-esteem and their sense of …show more content…
Applauded as a critical success as evident by the awards it has garnered as well as global recognition by the United Nations. The video became viral during its initial run as over 90 million people viewed the video along with over a million shares leading to a creation of “sequel” to the advertisement the following year. Their usage of different gender and age groups reflected on the potentially disastrous effects of the narrative on not only their self-confidence and worth but their perception by others (primarily males) as well as the inhibiting their true potential. These arguments were portrayed incredibly through these rhetorical devices arguing against the malicious turn of phrase. Whether consciously or not we have all experienced some form of interaction with this mentality of women having an innate limitation to their abilities as evident by the phrase “like a girl”. The advertisement ends with a powerful message, one that should be the new narrative; “Why can’t the like a girl also mean win the