Rhetorical Analysis Of John F. Kennedy

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The early 1960s were a difficult time for the United States of America, where both inner turmoil and external conflict existed. Racial tensions and social inequalities plagued the people and its communities, leaving the nation in a state of unrest all the while having to face adversity against the Soviet Union, the nation’s opposing communist superpower. The people were fearful and uncertain of how the Cold War would continue to unfold, and the hysteria over the perceived threats posed by the Communists perpetuated their fear (History). The nation and its people were desperate for a person who was both a strong and reassuring leader. John F. Kennedy inaugurated into office as the president of the United States on January 21, 1961; it was the …show more content…
He appeals to the people by creating a sense of inclusivity by addressing his audience with personal pronouns, such as our, we and us, to show his dedication to the people on a more personal level. He insisted that the American people should go beyond their personal beliefs to dissolve their differences and to think of “today not a victory of party, but a celebration of freedom.” By doing so, he attempts to establish himself as a just and equal leader that saw past the insignificant divisions shaped by political parties, gaining more support from the …show more content…
He pulled at the hearts and minds of the people, and gained their support using skillful rhetoric and a sense of inclusivity that wholly captivated his audience. His overall strategy of hoping to unite the people for a common cause is undeniable effective and has lasted till this day in the hearts of the American people because of his powerful language. He not only knew how to address his audience, he also knew what the people were looking

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