The targeted audience educated adult sports fans. He gets the audience’s attention by referencing iconic figures in history to make his point. For example, he quotes Ralph Waldo Emerson who said, “Nothing great could be accomplished without enthusiasm” to explain his claim about the importance of zeal for life. Emerson is a familiar name to people that have a higher educational background. The ultimate purpose of his speech is to encourage people to donate money to cancer research. People with a higher education usually have higher salaries. This allows Valvano to focus on this specific demographic. This is why Valvano doesn’t connect with a younger demographic because they don’t have much money to
The targeted audience educated adult sports fans. He gets the audience’s attention by referencing iconic figures in history to make his point. For example, he quotes Ralph Waldo Emerson who said, “Nothing great could be accomplished without enthusiasm” to explain his claim about the importance of zeal for life. Emerson is a familiar name to people that have a higher educational background. The ultimate purpose of his speech is to encourage people to donate money to cancer research. People with a higher education usually have higher salaries. This allows Valvano to focus on this specific demographic. This is why Valvano doesn’t connect with a younger demographic because they don’t have much money to