Every four years the most important day of the year for the United States comes up, election day. Leading up to this, candidates bombard citizens with advertisements in an attempt to gain their votes. Not only do the advertisements contain information on the candidates policies, but they also are full of persuasive techniques. These techniques come in many forms including ad hominem, emotional manipulation, and the occasional boasting. In order to win the election, nominees must convince voters that they can not only handle internal affairs, but also deal with other nations around the globe. The presidential race of 2016 is no exception; the candidates, Hillary Clinton and Donald Trump, have used many rhetorical strategies to prove they have
…show more content…
Foreign Policy. The primary objective of this advertisement is to discredit Clinton 's much-praised diplomacy. With this intention, he attacks the Iran Nuclear Deal by calling it a display of incompetence. As a result of Clinton 's strong ties to this deal, it serves as an indirect insult to her foreign policy decision-making. Additionally, Trump played on the fear of the audience by suggesting she is responsible for ISIS. He does this to create a link between the fear of ISIS and the fear of Hillary running the country. Following this, Trump suggests that Hillary is not tough enough to be a good diplomat. He achieves this by jesting that whenever she tries to play tough with Putin, he laughs at her. Questioning Hillary 's toughness is potent because many people still think that females in general are not tough enough to be president and, this serves to further the bias. Lastly, Trump suggests that he would 've kept troops in Iraq instead of leaving a void for ISIS to form.. As a result, it appears to the audience that if Trump were president ISIS never would have existed, and therefore he is best fit to defeat them. Overall, this advertisement was effectual because it used fear to promote his agenda and hinder Clinton …show more content…
Hillary 's best arguments regarding foreign policy revolved around her amassed diplomatic experience. She states impressive international feats such as visiting one-hundred and twelve countries and stopping Iran from acquiring a nuclear bomb when it was projected to produce one in two weeks. Both of these statistics impressed the audience. To further this, Hillary pointed out Trump 's lack of experience, which made her resume look even better in comparison. Donald Trump, however, was able to use his lack of experience to make a solid argument in his favor. He pointed out that while Hillary may have more experience, this makes her a typical lifetime politician while he is not. Additionally, he goes on to say that she hasn 't really done anything to fight ISIS in all her time in office. These two arguments are effective because of the stereotype of a typical politician. People associate this phrase with a corrupt candidate that will make false promises and do nothing in office. This argument works especially well against Hillary because many already suspect her to be a liar due to the highly controversial email scandal. Trump also excites the audience with this point by convincing them that he is different from all the other politicians and will be able to make a real difference in office. Much of Trump 's campaign is centered around
Foreign Policy. The primary objective of this advertisement is to discredit Clinton 's much-praised diplomacy. With this intention, he attacks the Iran Nuclear Deal by calling it a display of incompetence. As a result of Clinton 's strong ties to this deal, it serves as an indirect insult to her foreign policy decision-making. Additionally, Trump played on the fear of the audience by suggesting she is responsible for ISIS. He does this to create a link between the fear of ISIS and the fear of Hillary running the country. Following this, Trump suggests that Hillary is not tough enough to be a good diplomat. He achieves this by jesting that whenever she tries to play tough with Putin, he laughs at her. Questioning Hillary 's toughness is potent because many people still think that females in general are not tough enough to be president and, this serves to further the bias. Lastly, Trump suggests that he would 've kept troops in Iraq instead of leaving a void for ISIS to form.. As a result, it appears to the audience that if Trump were president ISIS never would have existed, and therefore he is best fit to defeat them. Overall, this advertisement was effectual because it used fear to promote his agenda and hinder Clinton …show more content…
Hillary 's best arguments regarding foreign policy revolved around her amassed diplomatic experience. She states impressive international feats such as visiting one-hundred and twelve countries and stopping Iran from acquiring a nuclear bomb when it was projected to produce one in two weeks. Both of these statistics impressed the audience. To further this, Hillary pointed out Trump 's lack of experience, which made her resume look even better in comparison. Donald Trump, however, was able to use his lack of experience to make a solid argument in his favor. He pointed out that while Hillary may have more experience, this makes her a typical lifetime politician while he is not. Additionally, he goes on to say that she hasn 't really done anything to fight ISIS in all her time in office. These two arguments are effective because of the stereotype of a typical politician. People associate this phrase with a corrupt candidate that will make false promises and do nothing in office. This argument works especially well against Hillary because many already suspect her to be a liar due to the highly controversial email scandal. Trump also excites the audience with this point by convincing them that he is different from all the other politicians and will be able to make a real difference in office. Much of Trump 's campaign is centered around